Local service delivery

U.S. Out of Home Advertising Continues 2023 Growth with 1.1% Increase in Q3

Retrieved on: 
木曜日, 11月 16, 2023
Growth, Place, School, Preferred Hotels & Resorts, Politics, Digital, Government, Local service delivery, OOH, Public transport, Organization

WASHINGTON, Nov. 16, 2023 /PRNewswire/ -- Out of home (OOH) advertising revenue increased 1.1% in the third quarter of 2023 compared to the previous year, accounting for $1.96 billion, based on the latest figures released by the Out of Home Advertising Association of America (OAAA).

Key Points: 
  • Amid ongoing economic turbulence, OOH is up 1.5% for the first three quarters of the year.
  • Digital OOH, which accounted for more than 32% of sales for the quarter, increased 6.8 from a year ago.
  • The Place-Based category generated the greatest quarterly growth over the second quarter of 2022, increasing by 12.5%.
  • When compared to Q3 2022, eight of the top 10 OOH product categories shifted significant spend to OOH, outpacing the total quarterly growth, including:

US Out of Home Advertising Continues 2023 Growth with 2.2% Increase in Q2

Retrieved on: 
木曜日, 9月 21, 2023
Public transport, Preferred Hotels & Resorts, School, Travel, Out of Home Advertising Association of America, Attention, Politics, History, Government, OOH, Local service delivery, Transit, Digital, Tourism, Organization

WASHINGTON, Sept. 21, 2023 /PRNewswire/ -- Out of home (OOH) advertising revenue increased 2.2 percent in the second quarter of 2023 compared to the previous year, accounting for $2.68 billion, based on figures released by the Out of Home Advertising Association of America (OAAA).

Key Points: 
  • Despite ongoing economic uncertainties, the second quarter was the second highest in volume in the history of OOH.
  • The Transit category generated the greatest quarterly growth over the second quarter of 2022, increasing by 7.7 percent.
  • "The experience economy continues to surge, as evidenced by the huge jump in the travel category last quarter," said Anna Bager, President & CEO, OAAA.
  • Six of the top 10 OOH product categories produced increases greater than total OOH quarterly growth of 2.2 percent compared to Q2 2022, including:

Google Local Services Ads Are About To Take The Healthcare Industry By Storm

Retrieved on: 
月曜日, 6月 19, 2023
Fitbit, Policy, Podiatrist, Growth, Local service delivery, Acquisition, Multimedia, Clinical professor, Health, Media, Mobile phone, Health insurance

PHILADELPHIA, June 19, 2023 /PRNewswire/ -- ADSQUIRE, a Google partner agency, just spotted new categories added to the Google local services ads platform as well as a number of additional policy changes that they believe are about to open up this ad platform for growth in the healthcare and pharmaceutical sectors.

Key Points: 
  • Google is ramping up their Local Services Ads Platform to take on the healthcare industry.
  • In March of this year, Google announced that it was opening up the Local Services Ads platform to the healthcare industry by adding the dental profession, but we have recently seen them add a number of additional healthcare categories.
  • Google recently added a policy manager section to the Local Services Ads Platform as well as the ad transparency center.
  • ADSQUIRE is a leading provider of Google ads and Google Local Services advertising platforms.

United Language Group Receives John Deere Achieving Excellence Partner Award for 4th Consecutive Year

Retrieved on: 
火曜日, 1月 31, 2023
Linguistics, Marketing, Local service delivery, Communication, Partnership, Deere, ULG, Culture, Transcreation, Management

Minneapolis, Minnesota, Jan. 31, 2023 (GLOBE NEWSWIRE) -- For the fourth consecutive year, United Language Group (ULG) has been awarded John Deere’s Achieving Excellence Partner-Level Award for our innovative localization and transcreation solutions.

Key Points: 
  • Minneapolis, Minnesota, Jan. 31, 2023 (GLOBE NEWSWIRE) -- For the fourth consecutive year, United Language Group (ULG) has been awarded John Deere’s Achieving Excellence Partner-Level Award for our innovative localization and transcreation solutions.
  • “Every year we endeavor to meet John Deere's unique requirements and high expectations whilst also bringing our expertise and innovation to the table.
  • With more than 180 years of experience, John Deere provides cutting-edge solutions with a focus on sustainable crop and land management.
  • “John Deere is leading the Industrial market into the technologically enhanced future that will enable them to dominate global markets.