Porsche teams up with ESL FACEIT Group for DreamHack Dallas, Overwatch® Championship Series
The collaboration marks Porsche’s first major partnership with an esports tournament operator, and an expansion of the brand’s partnership with Overwatch 2 .
- The collaboration marks Porsche’s first major partnership with an esports tournament operator, and an expansion of the brand’s partnership with Overwatch 2 .
- “This is the perfect setting for Porsche’s first partnership with an esports tournament,” said Ayesha Coker , Vice President of Marketing for Porsche Cars North America (PCNA).
- As an official partner, Porsche will present the competition’s Most Valuable Player a special edition Porsche watch.
- “Porsche's history of innovation and groundbreaking design are uniquely aligned with the Overwatch community’s passionate and tech-savvy fans,” said Jasmin Haasbach, VP, Global Brand Partnerships, ESL FACEIT Group DreamHack’s parent company.