Adjust and AppLovin Unveil Winning Framework For Mobile Gaming Studios And Marketers To Ride App Growth Momentum
SAN FRANCISCO, March 18, 2024 /PRNewswire/ -- Leading measurement and analytics company Adjust today released The Gaming App Insights Report, a first-of-its-kind resource for studios, developers and mobile marketers, pairing global mobile gaming app data with expert insights from AppLovin and its in-house creative agency SparkLabs. Notable growth in gaming app installs and in-app revenue in 2023 continued into 2024 reveals a resurgence across many subverticals and provides a window into a new framework – from leveraging AI to embracing CTV – to reach success and scale.
- "The perception that mobile gaming is stagnating due, in part, to a crowded market overlooks one positive by-product of this competition: growth," said Daniel Tchernahovsky, VP of Global Business Development, AppLovin.
- The route to scalable mobile gaming growth has shifted and requires embracing changes in audience expectations, technological developments and measurement complexity.
- Adjust and AppLovin's report also explores how generative AI can be utilized to streamline campaigns and how CTV is becoming a performance channel for growth.
- And with cross-play and cross-device becoming increasingly crucial in 2024, marketers can learn more about expanding mobile gaming apps to PC and console with Adjust's new PC and Console Guide .