TelevisaUnivision and Shopsense AI Announce Exclusive Spanish-Language Partnership for New Retail Media Experience on Linear and Streaming Platforms
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木曜日, 4月 25, 2024
Technology, Other Communications, Entertainment, Marketing, Advertising, Communications, Media, TV and Radio, Artificial Intelligence, TelevisaUnivision, Music, A.B. Quintanilla, Galavisión, Sport, American Music Awards, VIX, Partnership, Collection, Research, Featherweight, QR, URL, Univision, Farruko
TelevisaUnivision, the world’s leading Spanish-language media and content company, and Shopsense AI have announced a new partnership, bringing a new retail media experience to Spanish-speaking audiences across linear and streaming platforms.
Key Points:
- TelevisaUnivision, the world’s leading Spanish-language media and content company, and Shopsense AI have announced a new partnership, bringing a new retail media experience to Spanish-speaking audiences across linear and streaming platforms.
- The experience begins with the Latin American Music Awards pre-show – Noche de Famosos – starting at 7 p.m.
- Recent Shopsense audience research shows that nearly 9 out of 10 consumers use their mobile device to browse shoppable TV content.
- “TelevisaUnivision is uniquely positioned to blend entertainment and shoppability across their linear and streaming content,” said Glenn Fishback, CEO and Co-founder of Shopsense AI.