Trip.com Group Expands Presence in the Middle East with Strategic Initiatives and New Regional Office
Mr Chai also highlighted the success of Trip.com Group's "Old Friends Club", as part of initiatives to enhance multigenerational travel.
- Mr Chai also highlighted the success of Trip.com Group's "Old Friends Club", as part of initiatives to enhance multigenerational travel.
- By integrating our international expertise with deep local insights, particularly in the Middle East, we aim to enrich the travel landscape.
- This office is set to play a pivotal role in strengthening the company's presence and enhancing service capabilities across the Middle East.
- Siddharth Sudhakar, Product & Marketing Director, General Manager for the Middle East and Africa at Trip.com Group, emphasised the importance of the new office, "Establishing our office in Dubai is a critical step in our regional strategy.