As outdoor participation increases, more people seek health benefits of outdoor activity, according to Winnebago Industries insights survey
Now in its fourth year, the Winnebago Industries Spotlight Survey looks at outdoor industry trends and consumer behavior.
- Now in its fourth year, the Winnebago Industries Spotlight Survey looks at outdoor industry trends and consumer behavior.
- Overall, 71% percent of respondents in this year’s survey agree that outdoor activities are beneficial to their health, an increase of three points from 2023.
- “Our latest insights reinforce a strong link between outdoor activities and physical and mental well-being,” said Amber Holm, chief marketing officer of Winnebago Industries.
- Sixty-nine percent of survey respondents agree that outdoor activities are a good way to reduce screen time.