Younger U.S. Consumers Are Supporting Small Medium Businesses Through Afterpay
Amidst challenging economic times, younger consumers made up the largest segment of those shopping small and medium sized businesses (SMBs) through Afterpay over the past year.
- Amidst challenging economic times, younger consumers made up the largest segment of those shopping small and medium sized businesses (SMBs) through Afterpay over the past year.
- This is especially important for younger, conscious Americans, who want to engage with merchants that align with their values of transparency and flexibility, where Afterpay was recognized as one of the most trusted offerings among those who tried it.
- Next-gen consumers are also choosing Afterpay to alleviate financial stress related to life moments including preparing for a baby or buying a home.
- SMBs that partner with Afterpay have unlocked growth through increased average order value, reduced return rates, and increased brand relevance with next gen shoppers.