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Volkswagen's 'An American Love Story' Ad Zooms Ahead With 394% Surge in Traffic on Cars.com During the Big Game

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月曜日, 2月 12, 2024

Beetle, Volkswagen, Tacoma, Washington, BMW, SUV, Attention, Cars.com, ID, Big Game, EV9, Research, Kia, Sport

CHICAGO, Feb. 12, 2024 /PRNewswire/ -- Automakers that bet big on prime-time advertising were among the winners of last night's nail-biting Big Game with significant spikes in consumer traffic to their pages on car-shopping marketplace Cars.com® (NYSE: CARS). Kia, Toyota, Volkswagen and BMW made waves with prime-time commercials highlighting electric vehicles and pickup trucks — but Volkswagen won the competition with a sizable 394% spike in traffic on Cars.com following the airing of its ad, "An American Love Story."

Key Points:

"We've regularly seen automakers receive double-, even triple-digit traffic bumps on Cars.com after their ad airs during the game — and this year was no different.
Used Volkswagen Microbuses and Beetles, which were prominently highlighted during Volkswagen's evolutionary ad, saw a 4,020% and 1,307% lift in traffic, respectively, after airing.
Toyota's New Tacoma pickup truck, the focus of Toyota's ad, received a 1,223% increase in traffic after airing.
Cars.com analyzed site traffic patterns for advertised car model pages during the eight minutes before each spot aired and again eight minutes after.

Neil Diamond’s “I Am… I Said” Featured in Volkswagen’s “An American Love Story” Extended Cut in Advance of Super Bowl LVIII Advertisement

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金曜日, 2月 9, 2024

A 60-second version will air during the third quarter of the game on CBS, and the Spanish-language broadcast will be on Univision.

Key Points:

A 60-second version will air during the third quarter of the game on CBS, and the Spanish-language broadcast will be on Univision.
Volkswagen is also taking the unique approach of delivering this “love letter” to current owners through the myVW App.
All teasers, and the director’s cut, are available online at the 75th Anniversary page of vw.com.
Following Sunday’s game, a 60-second version of “An American Love Story” will be available online, including Instagram, as part of the brand’s 75th Anniversary social media campaign.

Volkswagen debuts "An American Love Story" extended cut in advance of Super Bowl LVIII advertisement

Retrieved on:

金曜日, 2月 9, 2024

"An American Love Story" is set to Neil Diamond's impassioned 1971 hit "I Am… I Said."

Key Points:

"An American Love Story" is set to Neil Diamond's impassioned 1971 hit "I Am… I Said."
Volkswagen is also taking the unique approach of delivering this "love letter" to current owners through the myVW App.
All teasers, and the extended cut, are available online at the 75th Anniversary page of vw.com .
Following Sunday's game, a 60-second version of "An American Love Story" will be available online, including Instagram, as part of the brand's 75th Anniversary social media campaign.

MOTORTREND CELBRATES DIAMOND ANNIVERSARY WITH CALL TO VOTE FOR THE SINGLE MOST ICONIC VEHICLE OF THE PAST 75 YEARS

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火曜日, 12月 12, 2023

LOS ANGELES, Dec. 12, 2023 /PRNewswire/ -- MotorTrend Group, a Warner Bros. Discovery company, today announced the brand's year-long celebration of a momentous 75th anniversary year in 2024. Kicking off with a public call to vote on the most legendary vehicle in the MotorTrend 75 Icons program, the celebration continues with special-edition collectibles, 75th anniversary merchandise, and the historically significant release of MotorTrend's full archives in digital format for the first time ever.

Key Points:

As MotorTrend approaches its Diamond Anniversary, the media company and automotive industry leader is pulling out all the stops to honor its history.
MotorTrend's editorial team has meticulously selected 10 of the most iconic vehicles from the past 75 years, naming them 'MotorTrend 75 Icons'.
Now, MotorTrend invites the public to determine the single most iconic vehicle from the past 75 years, inviting active participation in this historic celebration.
For a limited time, MotorTrend is making the entire archive freely available to the public to celebrate the Diamond Anniversary.

Insect Protein Market size to grow by USD 1.14 billion from 2022 to 2027, Increasing demand for sustainable protein sources to drive the market growth - Technavio

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火曜日, 11月 21, 2023

NEW YORK, Nov. 20, 2023 /PRNewswire/ -- The insect protein market size is expected to increase by USD 1.14 billion from 2022 to 2027.

Key Points:

NEW YORK, Nov. 20, 2023 /PRNewswire/ -- The insect protein market size is expected to increase by USD 1.14 billion from 2022 to 2027.
Increasing demand for sustainable protein sources is a major factor that drives the growth of the global insect protein market.
Hence, such factors drive the market growth of insect protein during the forecast period.
The insect protein market is fragmented, and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Insect Protein Market size to grow by USD 1.14 billion from 2022 to 2027, Europe is estimated to account for 33% of the growth of the global market - Technavio

Retrieved on:

金曜日, 11月 10, 2023

NEW YORK, Nov. 9, 2023 /PRNewswire/ -- The insect protein market size is expected to increase by USD 1.14 billion from 2022 to 2027.

Key Points:

NEW YORK, Nov. 9, 2023 /PRNewswire/ -- The insect protein market size is expected to increase by USD 1.14 billion from 2022 to 2027.
Europe is estimated to account for 33% of the growth of the global market during the forecast period.
There are a large number of companies operating in the highly competitive global insect protein market, ranging from small startups to major corporations.
The insect protein market is fragmented, and the vendors are deploying organic and inorganic growth strategies to compete in the market.

A Meyers Manx Collaboration with Artist Sage Vaughn Contributes $200,000 to Arts Education Fundraiser

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金曜日, 9月 22, 2023

View the full release here: https://www.businesswire.com/news/home/20230922114717/en/

Key Points:

View the full release here: https://www.businesswire.com/news/home/20230922114717/en/
Meyers Manx Buggy featuring artwork by Sage Vaughn.
Photo by Hagop Kalaidjian
The Meyers Manx Sage Vaughn is part of a five-car series commissioned by Phillip Sarofim, founder and CEO of Los Angeles-based venture capital firm Trousdale Ventures and Chairman of Meyers Manx.
Explaining the rationale for his donation, Sarofim stated, “Arts education is a cornerstone for fostering creativity and diversity of thought.
This car encapsulates 60 years of California creativity: from its original designer, Bruce Meyers, to Sage Vaughn whose works I hold in high regard.

The Power of Leading By Example

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火曜日, 9月 19, 2023

T. A. Barron writes about fictional young heroes in his bestselling books and founded the nonprofit Barron Prize to champion real-life youth and inspire others. He named the award after his mother, Gloria Barron, who believed that every person –- no matter their age or circumstance -- has the power to make the world a better place.

Key Points:

T. A. Barron writes about fictional young heroes in his bestselling books and founded the nonprofit Barron Prize to champion real-life youth and inspire others.
He named the award after his mother, Gloria Barron, who believed that every person –- no matter their age or circumstance -- has the power to make the world a better place.
"My mother continually urged my siblings and me to make a positive difference to the world in whatever ways we chose," says T.A.
"I learned from her early on that the best way to encourage others to act is to lead by example, and that's exactly what our young heroes are doing."

Meyers Manx and Bespoke Engineering Bring Spirit of Aviation to Classic Beach Buggy

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火曜日, 5月 23, 2023

Meyers Manx, renowned for creating the Manx 2.0 Electric Vehicle and the world’s most famous fiberglass car design, has embarked on a strategic partnership with Bespoke Engineering, an Australian engineering firm embracing the spirit of aviation.

Key Points:

Meyers Manx, renowned for creating the Manx 2.0 Electric Vehicle and the world’s most famous fiberglass car design, has embarked on a strategic partnership with Bespoke Engineering, an Australian engineering firm embracing the spirit of aviation.
The collaborative effort has resulted in a pioneering radial engine kit designed specifically for the iconic Meyers Manx beach buggy.
Bruce Meyers, the man behind the Meyers Manx beach buggy, left an indelible imprint on the automotive industry in the 1960s.
From the Manx 2.0 EV to pioneering technologies like the radial engine kit, Meyers Manx upholds its promise of more "smiles per mile."

HiBid Continues Growth Trajectory with $44M GMV Week; Wide Variety of Antique, Classic, and Newer Cars Now Open for Bidding

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水曜日, 3月 22, 2023

Beetle, Lincoln, Ford, Lincoln Town Car, Volkswagen, Cadillac, Volkswagen Beetle, Mustang, Chevrolet, Internet, Sale, Car rental, Auction

OCALA, Fla., March 22, 2023 /PRNewswire/ -- HiBid enabled the sale of over $44.4 million in gross merchandise value in auctions held through the platform last week.

Key Points:

OCALA, Fla., March 22, 2023 /PRNewswire/ -- HiBid enabled the sale of over $44.4 million in gross merchandise value in auctions held through the platform last week.
In 1,561 timed and online auctions held between March 13th and 19th, 672,085 lots were sold, exceeding the total from last year's third week in March by 21%.
Among the thousands of auctions currently on the site, there are numerous events featuring used cars and pickup trucks for sale.
HiBid is fully integrated with Auction Flex 360 , providing auctioneers with a comprehensive auction management solution that supports live auctions, timed auctions, and internet absentee bidding.