New Research from TruGreen Highlights Social Media as a Primary Inspiration Driver for Homeowners' Yards
MEMPHIS, Tenn., March 11, 2024 /PRNewswire/ -- TruGreen, the largest provider of lawn care services in the U.S., has announced the results of a new survey conducted in collaboration with OnePoll to understand the impact of social media on homeowners' lawn care decisions, including what is currently trending, how consumers are adding these trends to their home and more.
- "89% of respondents agree that the foundation of an attractive yard is a healthy lawn, and that's where we come in.
- Key findings of the survey include:
Social media serves as primary source of inspiration for homeowners' yards. - When homeowners aren't searching on social, they're turning to popular sources, such as HGTV and Better Homes & Gardens for inspiration.
- This random double-opt-in survey of 2,000 Americans with a yard/lawn was commissioned by TruGreen between January 30 and February 5, 2024.