Ad Agencies Feel Their Work is Unappreciated by the Public, but Remain Positive About Their Businesses
Despite this sentiment, 76% of respondents are optimistic and confident about the future of their respective agencies.
- Despite this sentiment, 76% of respondents are optimistic and confident about the future of their respective agencies.
- The findings stem from a survey Basis Technologies conducted in April 2024, gathering respondents from more 110 agencies across the U.S.
- 78% of respondents feel generative AI will have a ‘mostly positive’ or ‘somewhat positive’ impact on advertising agencies.
- Nevertheless, there is positive sentiment around certain factors such as the prospect of using AI for their work.