Freewheel

New Research from FreeWheel’s Viewer Experience Lab and MediaScience Reveals that TV and Streaming Ads Do Not Harm Program Enjoyment for Viewers, But Bad Ad Experiences Do

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水曜日, 5月 29, 2024
Audio, Video, Other Technology, Telecommunications, TV and Radio, Networks, Internet, Licensing (Entertainment), Professional Services, Data Management, Technology, Mobile, Wireless, Entertainment, Search Engine Marketing, Other Communications, Data Analytics, Marketing, Advertising, Communications, General Entertainment, Slate, Quality, News, Television, FAST, Ecosystem, Freewheel, Research, GM, Multimedia, Perception

The report, Improving the Quality of Ad Experiences , explores what factors contribute to a low-quality ad experience and how content owners can improve ad experiences for viewers in order to provide brands with the best results.

Key Points: 
  • The report, Improving the Quality of Ad Experiences , explores what factors contribute to a low-quality ad experience and how content owners can improve ad experiences for viewers in order to provide brands with the best results.
  • View the full release here: https://www.businesswire.com/news/home/20240529859627/en/
    “The good news for advertisers is that contrary to what some may think, research found that ads themselves don’t actually impact program enjoyment for consumers.
  • However, what does bother them is bad ad experiences such as ad latency, unnatural ad breaks, and slate, negatively impacting brand perception and recall,” said Mark McKee, GM, FreeWheel.
  • For additional information on the Viewer Experience Lab and to access previous research, visit https://www.freewheel.com/viewer-experience-lab .

New FreeWheel Report Reveals 24% Growth in CTV Programmatic Impressions from Independent Agencies, as Advertisers of All Sizes Take on Programmatic Activation

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木曜日, 5月 16, 2024
TV and Radio, Technology, Professional Services, General Entertainment, Data Analytics, Entertainment, Marketing, Other Technology, Advertising, Telecommunications, Communications, Software, Audio, Video, Networks, Internet, Mobile, Wireless, Data Management, CTV, Television, NFL, Freewheel, Growth, Johannes Kepler, MIQ, NFL playoffs, ROI, Multimedia

View the full release here: https://www.businesswire.com/news/home/20240516589722/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20240516589722/en/
    “The independent market is in an era of turbo charged growth,” said Katy Loria, CRO, FreeWheel.
  • “This growth is fueled by the increasing adoption of programmatic advertising by marketers, coupled with the expansion of premium CTV supply.
  • In the report, FreeWheel defines “independent demand” as ad buys coming from agencies and buying entities that are not owned by a holding company.
  • To view the full findings as outlined in FreeWheel’s State of Programmatic Independent Demand, visit here .

Wurl Launches BrandDiscovery to Precisely Match Connected TV Ads With the Emotion and Context of Programming in Real Time

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火曜日, 3月 26, 2024
TV and Radio, Marketing, Artificial Intelligence, Advertising, Data Management, Communications, Technology, Entertainment, Kantar, Attention, Philosophy, SSPS, Partnership, Research, Business development, Agency, DSPS, Freewheel, System, Ecosystem, Monk, FAST, CTV, Emotion, Television, Sales

By matching an ad’s emotion with the emotion of the content directly preceding it, brands can generate positive attention.

Key Points: 
  • By matching an ad’s emotion with the emotion of the content directly preceding it, brands can generate positive attention.
  • Scene-level analysis: BrandDiscovery offers contextual targeting at the scene level, an improvement over the industry’s standard program or channel-level solutions.
  • Advertisers can present ads within programming that contextually aligns with their creatives based on emotion, brand safety, and genre.
  • Contextual targeting at scale: BrandDiscovery ads will be shown across 300+ premium CTV publishers, including FAST channels and leading streamers.

Comcast’s AudienceXpress and iSpot Announce New Data Collaborations Aimed at Enhancing Performance TV Marketing Solutions, Bringing New Data Sets to TV Measurement and Providing Attribution Reporting

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月曜日, 3月 25, 2024
Software, Networks, Entertainment, Internet, Data Management, Technology, Digital Marketing, TV and Radio, Marketing, Advertising, Communications, Telecommunications, EVP, Comcast, Freewheel, Ecosystem, Habit, Television, National TV

AudienceXpress , a Comcast Advertising company, today announced a series of new data collaborations with iSpot , the TV measurement company used by top advertisers and agencies.

Key Points: 
  • AudienceXpress , a Comcast Advertising company, today announced a series of new data collaborations with iSpot , the TV measurement company used by top advertisers and agencies.
  • At its core, the two companies are teaming up to evaluate how iSpot’s syndicated national TV ratings can best be incorporated into the AudienceXpress platform.
  • The goal is to come up with new ways to bring new data sets to TV ad measurement, as well as to drive and enhance performance TV marketing solutions and provide attribution reporting in today’s fragmented, evolving and complex media landscape.
  • This agreement allows AudienceXpress to show marketers across various verticals the mid- and lower-funnel effectiveness of its portfolio of cross-screen media solutions.

DENTSU LAUNCHES MERKURY FOR MEDIA, NEXT EVOLUTION OF ENTIRELY PEOPLE-INFORMED AND ACTIVATED MEDIA

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木曜日, 3月 28, 2024
ROI, Attention, Algorithm, MFA, Motivation, LG, Freewheel, Growth, NBCU, Beeswax, Amazon, CDPS, Media, Addressable, Salesforce, Side platform, Meta, Dentsu, Carat, Identity, AWS, Brazing, Roku, Adobe, ID, MMM, Advertising, LiveRamp, IDS, CTV, Owned-and-operated station

NEW YORK, March 28, 2024 /PRNewswire/ -- Dentsu announced today the official launch of Merkury for Media, the network's latest offering within its unrivaled global data, identity, and insights platform, Merkury. The new product is the only one live in-market today where every dollar of media is placed using first-party people data optimized to business outcomes as the root of all linear and digital media planning and buying.  Dentsu's global Merkury product suite will continue to expand in scope and scale in new markets across enterprise, media and creative capabilities in the coming months.

Key Points: 
  • With Merkury for Media we can make media dollars work harder in unrivaled fashion through data-driven, customer-centric experiences, intelligent media allocations and optimizations that drive higher business value and media performance for our clients," said Sean Reardon, CEO, Americas Media Practice, dentsu.
  • The Merkury Audience Builder interface provides the seamless integration of client first-party data, in a connected, brand-safe environment, anonymized Merkury IDs of 268MM adults inclusive of 144MM households.
  • Merkury IDs can be enriched with 10k+ proprietary and marketplace consumer data attributes including customized survey-based behavior and motivation data.
  • Based on premier plans built within Merkury Planner, Merkury Activate reaches a client's first-party-based audience segments at scale without cookies.

PubMatic Announces Record Fourth Quarter and Fiscal Year Ended 2023 Financial Results; Board of Directors Expands Share Repurchase Program by $100 Million

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月曜日, 2月 26, 2024
Engineering, Analysis, CITY, Conversation, Investment, Net, AMC, Form 10-K, Canadian Tire money, Growth, Activate, Annual report, IDS, SPO, Webcast, TiVo, AMC Networks, Privacy, Connect, ROI, Share repurchase, Disclosure, Freewheel, Advertising, GAAP, Ecosystem, Result, Conversion, Depreciation, Sandbox, Side platform, Yahoo!, Privacy Sandbox, Loss, Adjustment, CTV, Public expenditure, Interactivity, CFO, Acquisition, Collection, FOX, PMP, IQIYI, Failure, Video game

NO-HEADQUARTERS/REDWOOD CITY, Calif., Feb. 26, 2024 (GLOBE NEWSWIRE) -- PubMatic, Inc. (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today reported financial results for the fourth quarter and fiscal year ended December 31, 2023.

Key Points: 
  • In addition to top line revenue acceleration, we continued our long track record of strong profitability, high margins, and generated record free cash flow.
  • Ended Q4 2023 with over 45% of total activity coming from Supply Path Optimization (SPO), up from 34% in Q4 2022.
  • On February 26, 2024 we announced that our Board of Directors has authorized an extension of our existing share repurchase program.
  • For the first quarter of 2024, we expect revenue to be in the range of $61 million to $63 million.

Marketing and Measurement Pioneer Josh Chasin Named to Take a Lead Role on the FutureSight Advisory Board

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水曜日, 3月 6, 2024
Professional Services, Search Engine Marketing, Publishing, Blogging, Public Relations, Investor Relations, Marketing, Advertising, Communications, Mobile, Wireless, Automotive, Photography, Nanotechnology, Audio, Video, Digital Marketing, Other Technology, General Automotive, Networks, Content Marketing, Internet, Hardware, Electronic Design Automation, Data Management, Consumer Electronics, Technology, Insurance, Banking, Social Media, Search Engine Optimization, Other Communications, ROI, Growth, Nielsen Audio, Kasin, Freewheel, Machine learning, Central Waqf Council, Research

FutureSight TM, a digital marketing analytics platform designed to empower midmarket brands to boost business outcomes, today announced that 30+ years of marketing, research, and audience engagement veteran Josh Chasin has been tapped to join its new advisory board.

Key Points: 
  • FutureSight TM, a digital marketing analytics platform designed to empower midmarket brands to boost business outcomes, today announced that 30+ years of marketing, research, and audience engagement veteran Josh Chasin has been tapped to join its new advisory board.
  • Chasin will serve on the advisory board alongside Joy Baer, founder of Strata; Doug Knopper, founder of FreeWheel and Manu Mathew, founder of VisualIQ.
  • The board’s first mission is to introduce the FutureSight platform to the precise midmarket brand leaders it was designed to serve.
  • Snowman and Umbrianna tapped Chasin, Baer, Knopper, and Mathew to lead FutureSight’s wider midmarket rollout because of the size and breadth of the market.

Direct Digital Holdings Partners with FreeWheel

Retrieved on: 
水曜日, 2月 28, 2024
Television, Colossus, Orange, EVP, Marketing, Direct, Entrepreneurship, Advertising, CTV, Freewheel, DRCT, Partnership

HOUSTON and NEW YORK, Feb. 28, 2024 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange 142, LLC ("Orange 142"), announced a new partnership with FreeWheel, a global technology platform for the television advertising industry.

Key Points: 
  • HOUSTON and NEW YORK, Feb. 28, 2024 /PRNewswire/ -- Direct Digital Holdings, Inc .
  • (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange 142, LLC ("Orange 142"), announced a new partnership with FreeWheel , a global technology platform for the television advertising industry.
  • The agreement builds on Direct Digital Holdings' buy- and sell-side relationship with Beeswax, FreeWheel's programmatic buying platform.
  • "This agreement will significantly grow the high-quality CTV inventory available through Colossus SSP," said Mark D. Walker, Co-Founder, CEO, and Chairman at Direct Digital Holdings.

Firsthand Emerges from Stealth to Build the AI Agent Platform for Brands and Publishers

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水曜日, 2月 21, 2024
Seed, Knowledge, Marketing, Freewheel, Consumer, Algorithm, Big, DoubleClick, AI, AppNexus, Sales

NEW YORK, Feb. 21, 2024 /PRNewswire/ -- Firsthand , a company enabling brands and publishers to build and distribute AI agents anywhere their consumers are, emerged from stealth today announcing a Seed round led by AI-focused Radical Ventures.

Key Points: 
  • NEW YORK, Feb. 21, 2024 /PRNewswire/ -- Firsthand , a company enabling brands and publishers to build and distribute AI agents anywhere their consumers are, emerged from stealth today announcing a Seed round led by AI-focused Radical Ventures.
  • The company's innovative platform empowers brands and publishers to create their own AI agents that are embedded with their own protected knowledge and tasked with and measured by their own goals.
  • For decades, powerful algorithms have dictated traffic, monetization, and representation, diverting value away from both brands and publishers.
  • Firsthand is currently conducting a pilot program with a select group of brands and publishers.

Pixalate's Q4 2023 Global Connected TV (CTV) Seller Trust Index: FreeWheel, OpenX, Magnite, Nexxen Earn ‘A’ Grades on Samsung Smart TV For Open Programmatic Ad Supply Quality Rankings

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木曜日, 2月 15, 2024
Samsung Electronics, IVT, OpenX, Advertising, CTV, Privacy, Amazon Fire TV, Freewheel, STI, Online shopping

LONDON, UK, Feb. 15, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q4 2023 Connected TV (CTV) Seller Trust Indexes , the comprehensive global seller quality ratings and rankings for programmatic advertising sold on Roku, Amazon Fire TV, and Samsung Smart TV.

Key Points: 
  • LONDON, UK, Feb. 15, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q4 2023 Connected TV (CTV) Seller Trust Indexes , the comprehensive global seller quality ratings and rankings for programmatic advertising sold on Roku, Amazon Fire TV, and Samsung Smart TV.
  • Pixalate’s Seller Trust Indexes (STIs) are the worldwide programmatic advertising quality ratings standards.
  • The indexes evaluate and rank the quality and integrity of key sellers in the programmatic supply chain across channels, platforms, and devices.
  • Pixalate’s other indexes include the Mobile Seller Trust Index for global mobile in-app advertising and the Global Seller Trust Index for U.S. and non-U.S. seller quality ratings for desktop and mobile web advertising.