Forrester Research

Invoca Named a Leader in Real-Time Revenue Execution Platforms Report

Retrieved on: 
木曜日, 5月 9, 2024
Sale, Investment, Research, Marketing, Partnership, Forrester Research, Pressure, Privacy, Interaction, Windstream Holdings, Growth, Sales

SANTA BARBARA, Calif., May 9, 2024 /PRNewswire/ -- Invoca today announced that Forrester Research has named Invoca as a Leader in The Forrester Wave™: Real-Time Revenue Execution Platforms, Q2 2024 report. Forrester evaluated the most significant revenue execution platform vendors based on three main categories — current offering, strategy, and market presence — along with interviews with customers. Invoca is the top-ranked vendor in both the current offering and strategy categories and among the top-ranked in market presence. Invoca also received the highest possible score in 19 of the 31 evaluation criteria, including AI differentiators, AI: large language model utilisation, Marketing: performance optimisation, In-call guidance: pre-call insights, System configuration: privacy, and Interaction capture: integrations.

Key Points: 
  • SANTA BARBARA, Calif., May 9, 2024 /PRNewswire/ -- Invoca today announced that Forrester Research has named Invoca as a Leader in The Forrester Wave™: Real-Time Revenue Execution Platforms, Q2 2024 report .
  • By using a comprehensive revenue execution platform, revenue teams can finally connect their marketing investments directly to revenue, improve digital engagement, and drive higher-quality leads.
  • "I believe Invoca was named a revenue execution Leader because we help marketing and sales teams manage the complete buyer journey from the first click to the final sale, so they can drive revenue growth."
  • Windstream, an Invoca customer, embodies this approach to revenue execution by tightly aligning the marketing and sales teams so they can work together to increase revenue.

Invoca Named a Leader in Real-Time Revenue Execution Platforms Report

Retrieved on: 
木曜日, 5月 9, 2024
Sale, Investment, AI, Research, Marketing, Partnership, Forrester Research, Pressure, Privacy, Interaction, Windstream Holdings, Growth, Sales

SANTA BARBARA, Calif., May 9, 2024 /PRNewswire/ -- Invoca today announced that Forrester Research has named Invoca as a Leader in The Forrester Wave™: Real-Time Revenue Execution Platforms, Q2 2024 report. Forrester evaluated the most significant revenue execution platform vendors based on three main categories — current offering, strategy, and market presence — along with interviews with customers. Invoca is the top-ranked vendor in both the current offering and strategy categories and among the top-ranked in market presence. Invoca also received the highest possible score in 19 of the 31 evaluation criteria, including AI differentiators, AI: large language model utilization, Marketing: performance optimization, In-call guidance: pre-call insights, System configuration: privacy, and Interaction capture: integrations.

Key Points: 
  • SANTA BARBARA, Calif., May 9, 2024 /PRNewswire/ -- Invoca today announced that Forrester Research has named Invoca as a Leader in The Forrester Wave™: Real-Time Revenue Execution Platforms, Q2 2024 report .
  • Invoca named as a Leader in The Forrester Wave™: Real-Time Revenue Execution Platforms, Q2 2024 report.
  • By using a comprehensive revenue execution platform, revenue teams can finally connect their marketing investments directly to revenue, improve digital engagement, and drive higher-quality leads.
  • "I believe Invoca was named a revenue execution Leader because we help marketing and sales teams manage the complete buyer journey from the first click to the final sale, so they can drive revenue growth."

Introhive Announces New Integration with HubSpot

Retrieved on: 
木曜日, 5月 9, 2024
Marketing, Forrester Research, CRM, HubSpot, Product management, Head, Organization, NB, Sales

This native integration automates the creation and synchronization of contacts from Introhive's platform to HubSpot within minutes, streamlining operations and enhancing marketing and business development efforts.

Key Points: 
  • This native integration automates the creation and synchronization of contacts from Introhive's platform to HubSpot within minutes, streamlining operations and enhancing marketing and business development efforts.
  • Introhive for HubSpot leverages configurable rules to seamlessly sync enriched contact records from corporate email systems directly into HubSpot based on the unique needs of an organization.
  • "In today's competitive landscape, client relationships and relationship capital are paramount," said Lee Blakemore, CEO of Introhive, "this new integration offers organizations a holistic view of their contacts within the HubSpot platform.
  • Introhive's HubSpot integration comes at a time when customer relationship management technologies are becoming indispensable tools for businesses worldwide.

Introhive Announces New Integration with HubSpot

Retrieved on: 
木曜日, 5月 9, 2024
Marketing, Forrester Research, CRM, HubSpot, Product management, Head, Organization, NB, Sales

This native integration automates the creation and synchronization of contacts from Introhive's platform to HubSpot within minutes, streamlining operations and enhancing marketing and business development efforts.

Key Points: 
  • This native integration automates the creation and synchronization of contacts from Introhive's platform to HubSpot within minutes, streamlining operations and enhancing marketing and business development efforts.
  • Introhive for HubSpot leverages configurable rules to seamlessly sync enriched contact records from corporate email systems directly into HubSpot based on the unique needs of an organization.
  • "In today's competitive landscape, client relationships and relationship capital are paramount," said Lee Blakemore, CEO of Introhive, "this new integration offers organizations a holistic view of their contacts within the HubSpot platform.
  • Introhive's HubSpot integration comes at a time when customer relationship management technologies are becoming indispensable tools for businesses worldwide.

EQS-News: Top research firm gives Intershop 6 highest score possible in B2B commerce ‘Current offering’ criteria

Retrieved on: 
金曜日, 5月 10, 2024
Intershop, Architecture, PVH, AI, Workflow, Freedom, Forrester Research, Intershop Communications AG, B2B, Particular, Marketing, Organization, Online shopping

The report cites Intershop’s architecture improvements and its good vision of how buying experiences will evolve.

Key Points: 
  • The report cites Intershop’s architecture improvements and its good vision of how buying experiences will evolve.
  • We believe our Intershop Commerce Platform stands out in the report, reflecting our commitment to empowering businesses with scalable and customizable commerce solutions for an AI-driven era.
  • The evaluation of B2B e-commerce solutions is based on 24 criteria, organized into three overarching categories: current offering, strategy, and market presence.
  • Vendors included in this assessment have substantial B2B product revenue, strong support for B2B e-commerce, and a broad customer base.

Radware Only Vendor to Receive a Top Score for AI-Enhanced Vulnerability Detection in New GigaOm Report

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火曜日, 5月 7, 2024
Knowledge, AAS, IP, Radar, AI, Workload, Gigaom, API, Application, Forrester Research, Quadrant, Web API security, Organization

Radware is the only vendor among the 13 security providers evaluated in the report to earn a top score for AI-enhanced vulnerability detection.

Key Points: 
  • Radware is the only vendor among the 13 security providers evaluated in the report to earn a top score for AI-enhanced vulnerability detection.
  • In addition, Radware received a top score in the key category of bot management , a ranking attributed in part to being the only vendor to offer an advanced crypto challenge functionality.
  • For AI protection capabilities, the GigaOm report notes, “Radware is the only vendor in this analysis to earn a top score on the AI-enhanced vulnerability detection criterion.
  • Industry analysts such as Aite-Novarica Group, Forrester Research, Gartner, KuppingerCole, and Quadrant Knowledge Solutions continue to recognize Radware as a market leader in cyber security.

CallMiner Named a Leader in Real-Time Revenue Execution Platforms Report by Top Analyst Firm

Retrieved on: 
木曜日, 5月 9, 2024
Data Analytics, Professional Services, Technology, Artificial Intelligence, Software, Intelligence, Research, Forrester Research, CX, Artificial intelligence, Organization, Sales

CallMiner , the leading provider of conversation intelligence to improve customer experience (CX), today announced that Forrester Research identified the company as a Leader in The Forrester Wave™: Real-Time Revenue Execution Platforms, Q2 2024 report .

Key Points: 
  • CallMiner , the leading provider of conversation intelligence to improve customer experience (CX), today announced that Forrester Research identified the company as a Leader in The Forrester Wave™: Real-Time Revenue Execution Platforms, Q2 2024 report .
  • The report states, “CallMiner has gained a deep understanding of how to convert insights from customer conversations into positive buyer experiences and revenue growth.” Additionally, “The depth of insights within the platform is where CallMiner shines.
  • Its Emotion Solution Suite can apply differing weights and thresholds and layer emotion content to create unique visibility into growth opportunities.
  • We believe this placement also affirms our excellence in driving value for our customers in the use cases that matter most to them.”

IONIX Launches Attack Surface Cloud Cross-View

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水曜日, 4月 24, 2024
Cloud, ASM, Imperva, TEL, Risk, CSPM, Map, Conference, Cloudflare, Digital, Automation, Forrester Research, ASPM, Software, GCP, SOAR, Azure, CCV, CWP, RSA, Conceptual model, AWS, Akamai Technologies, Organization, Risk management

TEL AVIV, Israel, April 24, 2024 (GLOBE NEWSWIRE) -- IONIX today announced the launch of Attack Surface Cloud Cross-View, a significant platform enhancement to its industry-leading Attack Surface Management (ASM) platform that enables organizations to view their complete attack surface risk.

Key Points: 
  • TEL AVIV, Israel, April 24, 2024 (GLOBE NEWSWIRE) -- IONIX today announced the launch of Attack Surface Cloud Cross-View, a significant platform enhancement to its industry-leading Attack Surface Management (ASM) platform that enables organizations to view their complete attack surface risk.
  • IONIX Cloud-Cross View (CCV) connects IONIX ASM to the internal cloud asset view, mapping all application-level dependencies and ensuring that asset importance and exploitability can be assessed across cloud and on-premises infrastructures.
  • As a result, a common challenge is that cloud security tools are limited in their understanding of the importance and context of cloud assets within the broader cloud and on-prem organizational attack surface.
  • IONIX will demonstrate the power of Attack Surface Cloud Cross-View at RSA Conference 2024 , May 6-9, in booth #6449 Moscone North.

Radware Secures DNS Infrastructures With New AI-Powered, Rule-Free DDoS Protection

Retrieved on: 
水曜日, 4月 17, 2024
Knowledge, Flood, Denial-of-service attack, DNS, ERT, Gigaom, Forrester Research, Quadrant, Government, DNS Flood, Anomaly, Algorithm, Organization, Gartner, Cryptocurrency

For DNS service providers or companies that host their own DNS services, this can significantly shorten time to resolution and reduce total cost of ownership when countering even the most sophisticated DNS DDoS attack campaigns.

Key Points: 
  • For DNS service providers or companies that host their own DNS services, this can significantly shorten time to resolution and reduce total cost of ownership when countering even the most sophisticated DNS DDoS attack campaigns.
  • “There is now DNS DDoS protection available that no longer requires human intervention to handle the attack life cycle,” said Gabi Malka, Radware’s chief operating officer.
  • To ensure networks and services remain accessible and resilient, Radware’s new DNS DDoS protection offers:
    Radware's solution accurately identifies and mitigates the most sophisticated known and zero-day DNS DDoS threats as well as multi-vector attacks.
  • Radware’s DNS DDoS Protection is provided as a fully managed service and is backed by real-time support from seasoned security experts on Radware’s Emergency Response Team (ERT).

Total Economic Impact Study Reveals a 209% ROI Using Qlik Cloud Analytics

Retrieved on: 
木曜日, 4月 11, 2024
Cloud, ROI, Risk, TCO, Automation, Forrester Research, Aggregation, Organization, Data analysis, TEI, SQL

PHILADELPHIA, April 11, 2024 (GLOBE NEWSWIRE) -- Qlik ®, a global leader in data integration, analytics and AI, today released the results of a commissioned Total Economic Impact™ (TEI) study conducted by Forrester Consulting on behalf of Qlik, examining the potential return on investment (ROI) of Qlik Cloud Analytics on their organizations.

Key Points: 
  • PHILADELPHIA, April 11, 2024 (GLOBE NEWSWIRE) -- Qlik ®, a global leader in data integration, analytics and AI, today released the results of a commissioned Total Economic Impact™ (TEI) study conducted by Forrester Consulting on behalf of Qlik, examining the potential return on investment (ROI) of Qlik Cloud Analytics on their organizations.
  • Key findings of the study into the benefits of Qlik Cloud Analytics include:
    Increased revenues totaling a risk-adjusted $620,000 over the course of three years due to better decision-making.
  • Qlik Cloud Analytics enables organizations to fully move its data analysis and processing over to the cloud, allowing it to retire more of its legacy systems each year.
  • "With Qlik Cloud Analytics, customers benefit from a broad set of analytics capabilities from descriptive to prescriptive.