Video Industry Sees Optimism Amidst Rationalisation, the Continued Importance of Asian Content and AI Everywhere
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Lunedì, Aprile 1, 2024
The Summit opened with an overview on the state of video in Asia, and how scale had redefined the industry.
Key Points:
- The Summit opened with an overview on the state of video in Asia, and how scale had redefined the industry.
- Global demand for premium Asian content continued to grow substantially, with 1.4B active unique users worldwide consuming almost 14B hours of Asian content in 2023, equivalent to a global average of 9.9 hours per user.
- Asian content also drove significant viewership and acquisition in APAC, with Korean, Anime and Chinese content coming up tops.
- Fu also added that AI was unstoppable and would bring changes to all aspects of production and broadcasting trends in the content industry.