A Look Back at 2023: US Major Pro Sports Teams Hit $6.7 Billion in Total Sponsorship Revenue
STAMFORD, Conn., Nov. 8, 2023 /PRNewswire/ -- SponsorUnited, the leading global sports and entertainment intelligence platform tracking over 1.6 million sponsorships and endorsements for 330,000 brands, today released its 2023 Year in Review, Sports & Entertainment Marketing Partnerships Report, analyzing a year filled with unprecedented growth and unique partnerships.
- Major US sports teams secured a record-breaking $6.7 billion in sponsorship sales, marking a 17.5% year-over-year (YoY) increase across MLB, NFL, NBA, NHL, and MLS.
- The NHL was not far behind at 21%, thanks to innovations such as digitally enhanced dasherboards (DEDs).
- 550 ambitious brands—including Shake Shack, Hey Dude, and Universal Pictures—ventured into NIL partnerships for the first time, collaborating with top collegiate athletes.
- Coca-Cola also reigned supreme in celebrities & influencers brand deals with 41, as well as music artists brand deals with 17.