The Beatles

• HOLLYWOOD, Fla., May 7, 2024 /PRNewswire/ -- Hard Rock International announces the global launch of Unity by Hard Rock ™, a one-of-a-kind loyalty program that rewards members for doing the things they love across Hard Rock's portfolio of more than 200 locations including hotels, cafes and Rock Shops around the world.
• They star in Hard Rock's omnichannel marketing campaign that begins today and features The Beatles' classic song, "Come Together," recorded exclusively by Kahan for the project.
• The package includes stunning suite accommodations, a spending allowance for culinary experiences at the hotel, as well as a $200 Rock Shop gift card.
• One lucky winner and a guest will receive air travel and transportation for their 7-day, 6-night stay for an unforgettable tropical getaway.

• In fact, physical sales are so healthy that HMV has risen from the ashes and returned to its flagship store on Oxford Street.
• According to Lawrence Montgomery, the managing director of Rough Trade record stores, Swift owes her success in part to appealing to a younger contingent of fans by turning her albums into collectables.
• She has done this through the release of multiple alternate album covers or disc colours.
• A few days later, another special edition, with a fourth bonus track, was made available.

The special ones

• Ariana Grande’s Eternal Sunshine album, released in March 2024 came in five CD and six vinyl variants, as well as a deluxe edition.
• Perhaps the most troubling aspect of all this is how children are being targeted as consumers of these expensive products.
• Researchers have observed that Swift’s 2019 album, Lover, was focused on a “tween identity”.

Cross-generational collecting

• Millennials like me are also being suckered in by the allure of special editions.
• I’m a Beatles and Pink Floyd fan, and I’m not oblivious to the numerous re-releases both acts have been party to over the decades.
• I have three copies of Abbey Road, three White Albums, three versions of Let it Be, and more editions of McCartney than anyone rightfully needs.
• And yes, I’ve bought them, even though I already own more than one copy of each.

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Glenn Fosbraey does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

• act ii COWBOY CARTER arrives today following the successful release of two lead singles, "TEXAS HOLD 'EM" and "16 CARRIAGES" on February 11, Superbowl Sunday.
• COWBOY CARTER, executive produced by Beyoncé, is about genres, all of them, while deeply rooted in Country.
• On COWBOY CARTER the work of an artist who created on her own terms, in the absence of rules, persists boldly.
• The character, Cowboy Carter was birth from these experiences and inspired by the original Black cowboys of the American West.

• The Deal was brokered by Bravado International, The Beatles' North American licensing agent.
• "The Beatles are a household name, well-known by fans of all ages, even six decades later," said Dane Chapin, CEO of The Op Games.
• "Listening Parties" take the place of the game's traditional "Houses," with "Concerts" as the classic "Hotels", all paid for with the game's custom Beatles money.
• MONOPOLY®: The Beatles Edition (MSRP: $44.99) is available now on The Op Games' website.