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CMO Council to Advance Lead Revenue Science Practices and Improve Account Marketing Performance in B2B Sector

Retrieved on: 
Martedì, Ottobre 10, 2023
Online, Intelligence, Behavior, LEAP, CLOSE, Account, Content, Growth, CMO, Marketing, SAN, Audit, Sales, B2B

The best practice study aims to improve content-driven demand-generation campaign predictability, integrity, and performance. The B2B marketing-focused initiative – "Boosting Yield in the Account Marketing Field" -- will develop a certified Lead Evaluation and Assurance Process (LEAP) model. This will bring new transparency, accountability, and reliability to prospect verification, validation, and sales conversion.

Key Points: 
  • Designed to advance marketing compliance using lead revenue science, the thought Leadership initiative is an urgent response to inefficiencies in demand generation and customer engagement in a rapidly evolving, digitally driven buyer journey.
  • The best practice study aims to improve content-driven demand-generation campaign predictability, integrity, and performance.
  • The B2B marketing-focused initiative – "Boosting Yield in the Account Marketing Field" -- will develop a certified Lead Evaluation and Assurance Process (LEAP) model .
  • The new initiative will audit and assess where and how B2B account-based marketers can boost lead performance mapping, modeling, and measurement.

InventHelp Inventor Develops Close Proximity Badge Alarm for Workers (DCD-211)

Retrieved on: 
Mercoledì, Dicembre 28, 2022
CLOSE, Bryans Road, Maryland, Sale, Multimedia, Publishing

PITTSBURGH, Dec. 28, 2022 /PRNewswire/ -- "I thought there should be a way to notify an employee if they accidentally leave a work area without taking their required badge," said an inventor, from Bryan's Road, Md., "so I invented the CLOSE PROXIMITY BADGE ALARM.

Key Points: 
  • PITTSBURGH, Dec. 28, 2022 /PRNewswire/ -- "I thought there should be a way to notify an employee if they accidentally leave a work area without taking their required badge," said an inventor, from Bryan's Road, Md., "so I invented the CLOSE PROXIMITY BADGE ALARM.
  • My design ensures that employees adhere to guidelines regarding badge assignment and usage."
  • The patent-pending invention provides an effective way to notify an individual if they leave behind their employee badge.
  • In doing so, it helps to prevent a lost or forgotten badge when working.

Summary Notice to Stockholders of Cardinal Health, Inc. of Proposed Settlement of Stockholder Derivative Action, Settlement Hearing, and Right to Appear

Retrieved on: 
Venerdì, Luglio 22, 2022
Shareholder, Plaintiff, Court, Investor relations, NYSE, Telephone, ALL, The Settlement, Compromise, CLOSE, Stipulation, Counsel, Agreement, Fee, Multimedia, DO, Settlement, COMMON, THE, Joseph, READ, Party, Review, Action, Company, Cardinal Health, CAH, Insurance, Lease, Pharmaceutical industry, Judgement, Notice

DUBLIN, Ohio, July 22, 2022 /PRNewswire/ -- The Court authorized this Summary Notice.  This Summary Notice relates to a proposed settlement (the "Settlement") of a stockholder derivative action:  In re Cardinal Health, Inc. Derivative Litig., Case No. 2:19-cv-2491 (S.D. Ohio) (the "Action").  If the Court approves the Settlement, you will be forever barred from contesting the fairness, adequacy, and reasonableness of the Settlement and from pursuing the Released Claims.

Key Points: 
  • This Summary Notice relates to a proposed settlement (the "Settlement") of a stockholder derivative action: InreCardinal Health,Inc.DerivativeLitig.,CaseNo.2:19-cv-2491 (S.D.
  • The terms and conditions of the Settlement are set out in a Stipulation and Agreement of Compromise, Settlement, and Release, dated May25,2022 (the "Stipulation").
  • All capitalized terms used in this Summary Notice that are not otherwise defined herein have the meanings provided in the Stipulation and/or Notice.
  • Stockholders of Proposed Settlement of Stockholder Derivative Action, Settlement Hearing, and Right to Appear (the "Notice"), both of which are publicly available for review on Cardinal Health's investor relations website at ir.cardinalhealth.com.

CMO COUNCIL BOOSTS BRANDS BOYCOTTING RUSSIA DURING INVASION OF UKRAINE

Retrieved on: 
Venerdì, Marzo 11, 2022
CLOSE, Marketing, Multimedia, Leadership, Council, Digital, CMO, Organization, SAN, View, Public relations

In solidarity, the CMO Council , whose membership includes some 16,000 global marketing leaders in 10,000 companies, is tracking this massive global brand protest.

Key Points: 
  • In solidarity, the CMO Council , whose membership includes some 16,000 global marketing leaders in 10,000 companies, is tracking this massive global brand protest.
  • "That's why we've created our list of" Brands Bucking Russia "that will be updated daily, as long as this crisis continues."
  • View the list of "Brands Taking a Stand" here: https://cmocouncil.org/thought-leadership/infographics/list-of-brands-ta...
    The list will be continually updated as new organizations take action.
  • The CMO Council has also posted an editorial written by Neale-May in support of the rapid response of global brands taking a stand against Russia as well as the possible ramifications for brands that choose not to take action.

MARKETERS SEE OPPORTUNITY TO OPTIMIZE OUTCOMES IN NEW ERA OF EVENTS, SAYS CMO COUNCIL REPORT

Retrieved on: 
Martedì, Febbraio 1, 2022
Awareness, Leadership, Learning, Organization, SAN, GfK, CLOSE, Twitter, CMO, GE Healthcare, Technology, Research, Marketing, Partnership, Cvent, Program, Council, Nextgen, Digital, CMOS, Industry, Multimedia, LinkedIn, Solution, Martech, Video game, Risk management, Online shopping, Equifax, Facebook

The new report, NextGen Events: Optimized for Outcomes , is based on a survey of 150 global marketing leaders and in-depth interviews with executives from Equifax, GE Healthcare, HCL Software and GfK.

Key Points: 
  • The new report, NextGen Events: Optimized for Outcomes , is based on a survey of 150 global marketing leaders and in-depth interviews with executives from Equifax, GE Healthcare, HCL Software and GfK.
  • The research was developed in partnership with Cvent, a market-leading meetings, events and hospitality technology provider.
  • This means learning how to deliver engaging virtual events, re-thinking traditional event planning, encouraging cross-team collaboration, and optimizing the MarTech stack to maximize event program impact.
  • Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage millions of meetings and events.

Shopper Spending Patterns Throughout Covid Pandemic Underscore the Resilience and Agility of U.S. Consumers, Says CMO Council Report

Retrieved on: 
Giovedì, Novembre 18, 2021
Shift, Online, Consumer, Partnership, Lists of companies, CLOSE, SAN, Leadership, Solution, Echelon, Cuisinart, Travel, Fandom, Lamps Plus, Trax, Behavior, ROI, COVID-19, View, Audacy, Marketing, Council, Digital, Multimedia, Growth, CMO, Clothing, Animal, Online shopping, Retail

Many of the findings are based an analysis of anonymized credit and debit card spending data for 40 million U.S. households from Commerce Signals.

Key Points: 
  • Many of the findings are based an analysis of anonymized credit and debit card spending data for 40 million U.S. households from Commerce Signals.
  • To download the full report, please visit: https://cmocouncil.org/thought-leadership/reports/gaining-lift-from-the-...
    Travel and hospitality, the hardest-hit industries during the pandemic, are making a significant recovery.
  • While still behind 2019 spending levels, airline travel purchases are projected to be up 245 percent this holiday season compared to 2020.
  • One of the main ways the U.S. consumer adapted to the pandemic was to dramatically shift spending to online channels.

New Report Highlights Urgent Need For Organizations To Embrace Biometrics To Simplify Customer Access And ID

Retrieved on: 
Martedì, Novembre 2, 2021
Digital, COVID-19, The Digital Age, Method, Research, SAN, LinkedIn, CLOSE, Travel, Daon, Twitter, Partnership, Adoption, Insurance, Frustration, Identity theft, Leadership, BPI, Marketing, United Kingdom, Strategic planning, Council, CMOS, Multimedia, Friction, Privacy, Pain, CDO, Information Age, CMO, Cryptocurrency, Online shopping, Security printing, Sales

The study also finds that consumers overwhelmingly prefer biometrics to other forms of authentication.

Key Points: 
  • The study also finds that consumers overwhelmingly prefer biometrics to other forms of authentication.
  • A webinar panel discussion will be held on Nov. 3 exploring study findings and how companies can modernize the customer authentication experience.
  • Customer support centers are frequently behind the curve in modernizing and simplifying authenticationcreating both customer friction and security vulnerabilities.
  • CMOs and Chief Digital Officers say they need to be very involved in making sure that friction is removed from identity assurance.

WWE® Announces Preliminary Court Approval of Proposed Settlement

Retrieved on: 
Venerdì, Ottobre 29, 2021
Legal, Professional Services, Court, DO, Judgement, Current, History, THE, READ, WWE, Motion, COMMON, United States district court, COVID-19, Federal Rules of Civil Procedure, District court, Prejudice, Party, City, CLOSE, Hearing, ALL, Company, III, OR, Action, The Honourable, McMahon, Federation, Action for the Republic, Connecticut, Board of directors, Agreement, Telephone, ARE, Time, District, Settlement, Pharmaceutical industry, Online gambling, Insurance

YOUR RIGHTS WILL BE AFFECTED BY THIS ACTION AND THE PROPOSED SETTLEMENT.

Key Points: 
  • YOUR RIGHTS WILL BE AFFECTED BY THIS ACTION AND THE PROPOSED SETTLEMENT.
  • Individual WWE shareholders will not receive any direct payment from the Settlement.
  • PLEASE DO NOT CALL OR WRITE THE COURT, THE OFFICE OF THE CLERK OF THE COURT, DEFENDANTS, OR THEIR COUNSEL REGARDING THIS NOTICE OR THE SETTLEMENT.
  • All questions regarding this notice and the Settlement should be made to the following counsel for Shareholders:
    1251 Avenue of the Americas, 44th Floor

High Levels of Frustration Over Identity Authentication Turning Consumers Away from Brands, New Survey Shows

Retrieved on: 
Martedì, Ottobre 12, 2021
Unify, Twitter, Method, Privacy, Digital, Travel, SAN, CLOSE, Council, Program, Multimedia, Marketing, LinkedIn, CMO, Identity theft, BPI, The Digital Age, Strategic planning, United Kingdom, McKinsey & Company, Face, Leadership, Compliance, Partnership, Frustration, Human, Information Age, Daon, Research, Insurance, Security printing, Online shopping

Over 60 percent of respondents say they have abandoned business transactions due to authentication frustration.

Key Points: 
  • Over 60 percent of respondents say they have abandoned business transactions due to authentication frustration.
  • Download the complimentary report at: https://cmocouncil.org/thought-leadership/reports/authentication-frustra...
    Problems with passwords remain a major grievance of consumers, who say they strongly prefer physical biometric authentication methods, such as facial and fingerprint recognition.
  • Almost 7 in 10 consumers (68 percent) say they have problems remembering and using passwords.
  • Forty-percent of respondents report using at least 11 passwords, including 23 percent who have 16 or more.

New Report Finds Opportunity To Create Richer CX

Retrieved on: 
Martedì, Settembre 28, 2021
Deloitte, Friction, Hope, Multimedia, National market system plan, AI, CMOS, Marketing, CMO, SAN, Leadership, CLOSE, Technology, View, Research, Organization, Council, Time, Digital, CX, Retail, Sales

The new report details the challenges and best practices for defining and progressing toward an ideal customer experience (CX).

Key Points: 
  • The new report details the challenges and best practices for defining and progressing toward an ideal customer experience (CX).
  • Data-Driven Decisioning Powers CX Forward " highlights the time horizon to ideal CX and AI, operational and advanced data capabilities, the importance of a customer data platform, and overcoming a skills shortage.
  • The report found opportunity for improvement:
    "Much is on the line, given the transformative powers of using data and AI to create richer CX," said Donovan Neale-May, Executive Director of the CMO Council.
  • "Our research found that many brands are still lagging behind in implementing the AI needed to create the immaculate, branded CX their customers demand.