Singles in America: Match Releases Largest Study on US Single Population for 11th Year
"The current zeitgeist has it all wrong. Looks are out, emotional maturity is in. Stability is the new sexy," says Dr. Helen Fisher, Chief Science Advisor at Match. "While COVID wreaked havoc with our lives, it also triggered momentous post-traumatic growth. Singles have re-evaluated themselves and their plans. They've grown up. Bad boys and girls are passe; today's singles want educated, successful, grounded, open-minded and committed partners -- a reset that may increase family stability for decades to come."
- DALLAS, Nov. 9, 2021 /PRNewswire/ --Today, Match released findings from its 11th annual Singles in America study, the nation's largest and most comprehensive annual scientific study on single adults, a segment that now accounts for more than one-third of the U.S. adult population.
- Singles in America reflects an inclusive, representative look across more than 5,000 U.S. singles.
- With the 11th year of the study, Match has over a decade of research into the thoughts and behaviors of singles that uncovers unprecedented shifts in dating, sex, and love.
- Match is an operating business of Match Group (Nasdaq: MTCH) and is headquartered in Dallas, Texas.