Amorepacific Enters Global Market With Expansion Into North America, the United Kingdom, and the Middle East
Amorepacific is diversifying its global business to further cement its reputation as the leader of K-beauty in the beauty market.
- Amorepacific is diversifying its global business to further cement its reputation as the leader of K-beauty in the beauty market.
- Amorepacific recently announced the launch of LANEIGE, the group's flagship global skincare brand, in the United Kingdom and the Middle East, following North America.
- View the full release here: https://www.businesswire.com/news/home/20230518005592/en/
Amorepacific recently launched its premium skincare brand Laneige in the Middle East market as part of the efforts for global expansion. - (Photo: Business Wire)
The region specifics are as follows:
Since last year, Amorepacific gained prominence in the North American beauty market with its LANEIGE, Sulwhasoo, and Innisfree brands.