Spring Awakening: Moderate Gains and New Consumer Dynamics Shape Canada's Luxury Market
TORONTO, April 24, 2024 (GLOBE NEWSWIRE) -- Canada’s luxury real estate market eased into spring with modest sales gains across key metropolitan cities, as the dynamic between prospective home sellers and buyers improved, and pricing expectations continued to come into alignment. Despite strengthening consumer confidence and an increase in early-stage market engagement in the initial months of 2024, the expectation of additional property listings supply and potential interest rate declines prompted some buyers and sellers to defer transactions into the spring market. As a result, the country’s major metropolitan areas are expected to see a moderate improvement in sales activity across the luxury and conventional markets in the months ahead.
- According to Sotheby’s International Realty Canada ’s Top-Tier Real Estate: Spring 2024 State of Luxury Report, consumer dynamics in the Greater Toronto Area (GTA) evolved in the first quarter of 2024, setting the stage for measured sales gains and a balanced market this spring.
- “Luxury market dynamics at the start of 2024 reflect a progressive shift in consumer psychology: sellers are now engaging in the market with more realistic pricing strategies, and in some cases, greater motivation to sell.
- We expect to see higher transactional volumes and improved market fluidity throughout the spring market."
- Market dynamics and consumer psychology within the Greater Toronto Area’s (GTA) luxury real estate market improved in the first quarter of 2024, signalling escalating sales activity in the months ahead.