FutureBrand Consumer Index Reveals Brands Are Missing Key Growth Opportunities and Falling Short on Relevance
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Martedì, Giugno 4, 2024
NEW YORK, June 04, 2024 (GLOBE NEWSWIRE) -- The consumer brand landscape is facing a critical juncture, according to insights from the inaugural FutureBrand Consumer Index. Unveiled today, the FutureBrand Consumer Index exposes gaps between consumer expectations and brand performance, highlighting the need for brands to drive more innovation, authentic connections, and meaningful experiences. Shedding light on the challenges and opportunities that define this pivotal moment, the FutureBrand Consumer Index offers an exploration of brand potential and a roadmap to success.
Key Points:
- The study found that despite relentless efforts, most brands are falling short on relevance, missing key growth opportunities, and succumbing to a phenomenon dubbed as “blandification.”
“Despite immense time, energy and resources being put behind many consumer brands, most are not reaching their full potential,” said Jon Tipple, Global Chief Strategy Officer, FutureBrand. - In addition, the FutureBrand Consumer Index unveiled key insights, such as:
Consumer brands face a ‘relevance gap’ in the minds of consumers. - When comparing results from the latest FutureBrand Index , corporate/B2B brands are not only maintaining but also growing their relevance, surpassing some consumer brands in meeting customer needs.
- FutureBrand partnered with QRi Consulting to conduct its inaugural index of consumer brands, assessing 100 brands on their purpose and experience across 18 critical attributes.