HSW

HSW: Cultural Exchange Activities of the Belt and Road Initiative Successfully Held in Chang'an

Retrieved on: 
Mercoledì, Novembre 8, 2023

They personally experienced the vivid practice of Xi'an's integration into the grand framework of the Belt and Road Initiative.

Key Points: 
  • They personally experienced the vivid practice of Xi'an's integration into the grand framework of the Belt and Road Initiative.
  • At the first stop of the event, the press delegation visited the cultural and creative street in the old vegetable market.
  • "Through this trip, we not only witnessed the achievements of cultural integration and the development practice of the Belt and Road Initiative but also had a better understanding of Xi'an and saw the city's new development.
  • Today, under the promotion of the Belt and Road Initiative, Xi'an once again demonstrates its important position as a transportation hub, composing a new chapter in economic and cultural exchanges in the new era.

Korea Ginseng Corp. introduces the sparkling herbal drink HSW to WaBa Grill's health-conscious consumers as part of its 'Food as Medicine' trend

Retrieved on: 
Martedì, Ottobre 17, 2023

KGC's partnership with WaBa Grill brings three of the brand's sparkling ginseng drinks – HSW Calm, HSW Recharge, and HSW Sharp – to the WaBa Grill menu, marking KGC's American restaurant market debut.

Key Points: 
  • KGC's partnership with WaBa Grill brings three of the brand's sparkling ginseng drinks – HSW Calm, HSW Recharge, and HSW Sharp – to the WaBa Grill menu, marking KGC's American restaurant market debut.
  • The HSW sparkling herbal drinks, modernized hydration versions of KGC's bestselling herbal tonic HongSamWon tonic, are available starting today at all 190+ WaBa Grill locations across California and Arizona.
  • The three varieties of sparkling herbal drinks – HSW Calm, HSW Recharge, and HSW Sharp – target stress support, energy, and focus, respectively.
  • Korea Ginseng Corp. keeps expanding to make the heritage of Korean red ginseng much more approachable to American consumers."

Korea Ginseng Corp. Unveils Innovative Guerilla Marketing Approach with HSW Sparkling Herbal Beverages

Retrieved on: 
Lunedì, Settembre 18, 2023

The world's number 1 ginseng brand recently expanded its reach on the East Coast, gaining new momentum with events in New York Times Square and Rockefeller Center.

Key Points: 
  • The world's number 1 ginseng brand recently expanded its reach on the East Coast, gaining new momentum with events in New York Times Square and Rockefeller Center.
  • The medicinal benefits of food will be featured throughout the campaign, and the HSW range of Korean red ginseng-infused beverages will be in the limelight.
  • Korea Ginseng Corp. is not merely introducing a new set of HSW products.
  • HSW, made from fully mature 6-year-old Korean red ginseng, now comes in three flavors: Calm, Recharge, and Sharp.

Expanding Global Presence: Korea Ginseng Corp. Leads in Guerrilla Marketing From New York Times Square and Rockefeller Center to LA Street Fair, Taking the Lead in Capturing the U.S. Herbal Market

Retrieved on: 
Domenica, Luglio 30, 2023

Korea Ginseng Corp., unveiled a brand advertisement on a billboard in Times square, Manhattan in the past month.

Key Points: 
  • Korea Ginseng Corp., unveiled a brand advertisement on a billboard in Times square, Manhattan in the past month.
  • Building on this momentum, Korea Ginseng Corp. has recently announced their plans for a relay guerilla marketing campaign, starting from the K-week event held at the Rockefeller center in New York.
  • The event showcased their newest product, HSW, and featured traditional Korean games like Yut-nori and Dddakji-chiji, capturing the attention of American K-Culture fans.
  • In addition, Korea Ginseng Corp. is expanding its lineup with 'Recharge' and 'Calm,' two sparkling beverages designed for this year's hot summer season.

Home support work in NZ is already insecure and underpaid – automation may only make it worse

Retrieved on: 
Lunedì, Maggio 15, 2023

Research has shown New Zealanders prefer to retain independence for as long as possible with the help of home-based care.

Key Points: 
  • Research has shown New Zealanders prefer to retain independence for as long as possible with the help of home-based care.
  • Yet home support workers (HSWs) – those who assist older people, as well as people with disabilities and long-term conditions – have been underpaid and underappreciated for decades.
  • The rationale is that these empower care workers, create efficiencies for cost-conscious government agencies, and offer autonomy for clients.
  • It’s been claimed automation in the homecare sector will lower overhead costs and allow for staff pay to increase.

Trust and communication

    • For example, one participant described how sudden changes to her roster made through the app disrupt the client trust she has established over time.
    • And then the next day suddenly your roster has changed and that person now is not on your roster.
    • These are huge breakdowns in communication.
    • These are huge breakdowns in communication.
    • Health and safety: communication inequality exposes HSWs and their clients to undue risks, made even greater in the context of COVID-19.

Incorporating workers’ voices

    • According to the HSWs we interviewed, there is little recognition by their employers of the highly skilled work they do.
    • Their valuable knowledge of the mechanics of providing care in the community has not been incorporated into the design of the care apps.
    • To ensure the new technology contributes to a sustainable workforce and to high-quality care in future, significant improvements to home care in general must be made.

Protecting the vulnerable

    • Worker and client voices should be actively incorporated in both the design and evaluation of the technology.
    • Ultimately, failure to ensure the sustainability of this vital workforce would be a collective failure to care for our most vulnerable people.

For a range of healthy herbal beverages, Korea Ginseng Corp. launches new 'K-drink' at Manhattan's Ginseng Museum Café and expands HSW line with sparkling summer beverages

Retrieved on: 
Mercoledì, Maggio 10, 2023

The benefits of Korean red ginseng, the super herb with a thousand-year history, includes supporting blood circulation and boosting energy.

Key Points: 
  • The benefits of Korean red ginseng, the super herb with a thousand-year history, includes supporting blood circulation and boosting energy.
  • The Café's parent company, Korea Ginseng Corp., is busy expanding its presence nationwide and debuted its new HSW line at the NPEW 2023 event in March.
  • The HSW line features five different ginseng drinks, including three sparkling varieties – Sharp, Calm, and Recharge – as well as the original HSW Rebuild and the unsweetened HSW Chill-out.
  • Korea Ginseng Corp. is expanding its U.S. business as a whole, opening a U.S. R&D center in March.

The World's #1 Ginseng Brand, CheongKwanJang, opens U.S. R&D center in a major push to expand its American market share

Retrieved on: 
Mercoledì, Marzo 15, 2023

CERRITOS, Calif., March 15, 2023 /PRNewswire/ -- Korea Ginseng Corp., the world's #1 ginseng brand, has been busy transforming itself into a comprehensive global health foods company.

Key Points: 
  • CERRITOS, Calif., March 15, 2023 /PRNewswire/ -- Korea Ginseng Corp., the world's #1 ginseng brand, has been busy transforming itself into a comprehensive global health foods company.
  • Last year, Korea Ginseng Corp. launched their new KORESELECT product line to meet the specific needs of the American consumer.
  • This year, with the grand opening of their new U.S. R&D center,  Korea Ginseng Corp. will dramatically expand that commitment.
  • "This will be a momentous year for our global business," noted Heung-sil Lee, CEO of Korea Ginseng Corp.

Korea Ginseng Corp., the World's No. 1 Ginseng Brand, selects Hollywood actress Arden Cho to be their brand ambassador

Retrieved on: 
Venerdì, Marzo 3, 2023

CERRITOS, Calif., March 2, 2023 /PRNewswire/ -- Korea Ginseng Corp., the world's no.1 ginseng brand and K-herb brand, has teamed up with Hollywood star Arden Cho to promote its place in the U.S. market. To tease the debut of their upcoming advertising campaign, entitled "The Secret to My Health and Beauty", the company has released snapshots of Arden at work in her new position.

Key Points: 
  • CERRITOS, Calif., March 2, 2023 /PRNewswire/ -- Korea Ginseng Corp., the world's no.1 ginseng brand and K-herb brand, has teamed up with Hollywood star Arden Cho to promote its place in the U.S. market.
  • "We believe Arden Cho's energetic and healthy image, in tandem with CheongKwanJang's rapid US market growth, create the perfect synergy," noted Korea Ginseng Corp. CEO Heung-sil Lee.
  • What's more, Korea Ginseng Corp. established an American R&D center as a key part of its bid to transform itself into a comprehensive American health brand.
  • Its goal is to dramatically increase awareness of the Korea Ginseng Corp. brand throughout the U.S.

Korea Ginseng Corp. enhances its reputation as a leading herbal dietary brand by revealing a new set of stocking stuffers

Retrieved on: 
Martedì, Dicembre 20, 2022

To commemorate its 123rd anniversary, Korea Ginseng Corp. has launched a new set of Koreselect online products, available exclusively online.

Key Points: 
  • To commemorate its 123rd anniversary, Korea Ginseng Corp. has launched a new set of Koreselect online products, available exclusively online.
  • As the perfect stocking stuffers, Korea Ginseng Corp. has introduced a new set of Koreselect products, ideal for family and friends.
  • Available exclusively online, the new products include ashwagandha, elderberry, beet root, milk thistle, american ginseng, and women's probiotics, all of which serve as special function supplements.
  • Korea Ginseng Corporation (KGC) is the world's number one ginseng brand.

Korea Ginseng Corp. Unveils New HSW Herbal Drink Line at NPEE Ahead of Flu Season

Retrieved on: 
Lunedì, Settembre 26, 2022

SEOUL, South Korea, Sept. 26, 2022 /PRNewswire/ -- Korean Ginseng Corp., the world's number one Korean red ginseng brand, unveils a new herbal drink line under its flagship brand, HSW, at the upcoming Natural Products Expo East (NPEE).

Key Points: 
  • Korea Ginseng Corporation, the world's number one ginseng brand, launches a new herbal drink line.
  • SEOUL, South Korea, Sept. 26, 2022 /PRNewswire/ --Korean Ginseng Corp., the world's number one Korean red ginseng brand, unveils a new herbal drink line under its flagship brand, HSW, at the upcoming Natural Products Expo East (NPEE).
  • HongSamWon is a cherished top-tier herbal tonic available worldwide including in the US, Japan, South Korea, and China.
  • HSW Sharp is a sparkling drink containing balanced amounts of Korean red ginseng, elderberry, ginger, goji berry, and reishi mushroom.