COACH INTRODUCES "FIND YOUR COURAGE"
NEW YORK, Feb. 15, 2024 /PRNewswire/ -- Coach today unveiled "Find Your Courage," a campaign featuring virtual human, model and digital creator imma and Coach Family Lil Nas X, Camila Mendes, Youngji Lee, Kōki, and Wu Jinyan. Set in a virtual universe, the campaign introduces the Coach Spring collection within a story about finding the courage to discover what it means to be real in your own way.
- NEW YORK, Feb. 15, 2024 /PRNewswire/ -- Coach today unveiled "Find Your Courage," a campaign featuring virtual human, model and digital creator imma and Coach Family Lil Nas X, Camila Mendes, Youngji Lee, Kōki, and Wu Jinyan.
- Set in a virtual universe, the campaign introduces the Coach Spring collection within a story about finding the courage to discover what it means to be real in your own way.
- It also introduces pieces from the Coach Spring 2024 collection, inspired by Creative Director Stuart Vevers' vision of youthful interpretations of Coach's American design language, including new quilted explorations of its Tabby shoulder bag.
- Coach will additionally bring " Find Your Courage" to life with new collaborations with gaming platforms where users can dress their avatars in the Coach Spring collection as well as a new multi-sensory iteration of The Coach Tabby Shop, inspired by this season's Quilted Tabby shoulder bag.