Vevers

COACH INTRODUCES "FIND YOUR COURAGE"

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Giovedì, Febbraio 15, 2024

NEW YORK, Feb. 15, 2024 /PRNewswire/ -- Coach today unveiled "Find Your Courage," a campaign featuring virtual human, model and digital creator imma and Coach Family Lil Nas X, Camila Mendes, Youngji Lee, Kōki, and Wu Jinyan. Set in a virtual universe, the campaign introduces the Coach Spring collection within a story about finding the courage to discover what it means to be real in your own way.

Key Points: 
  • NEW YORK, Feb. 15, 2024 /PRNewswire/ -- Coach today unveiled "Find Your Courage," a campaign featuring virtual human, model and digital creator imma and Coach Family Lil Nas X, Camila Mendes, Youngji Lee, Kōki, and Wu Jinyan.
  • Set in a virtual universe, the campaign introduces the Coach Spring collection within a story about finding the courage to discover what it means to be real in your own way.
  • It also introduces pieces from the Coach Spring 2024 collection, inspired by Creative Director Stuart Vevers' vision of youthful interpretations of Coach's American design language, including new quilted explorations of its Tabby shoulder bag.
  • Coach will additionally bring " Find Your Courage" to life with new collaborations with gaming platforms where users can dress their avatars in the Coach Spring collection as well as a new multi-sensory iteration of The Coach Tabby Shop, inspired by this season's Quilted Tabby shoulder bag.

COACH INTRODUCES FALL 2024 COLLECTION

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Martedì, Febbraio 13, 2024

NEW YORK, Feb. 12, 2024 /PRNewswire/ -- Coach debuted its Fall 2024 collection with a runway show at The James B. Duke House.

Key Points: 
  • NEW YORK, Feb. 12, 2024 /PRNewswire/ -- Coach debuted its Fall 2024 collection with a runway show at The James B. Duke House.
  • Fall 2024 continued to build upon Coach (Re)Loved, its program for exploring circular craft that gives a second life to pre-loved Coach bags and materials, introducing denim, leather and shearling pieces crafted from second-hand materials, patchworked into new designs.
  • In leathergoods, Coach introduced its New York collection, debuting the Brooklyn bag and the Empire Carryall in the house's iconic leathers, bringing playful proportions to legacy silhouettes.
  • A curated selection of pieces from Fall 2024, including the Brooklyn bag and ready-to-wear featuring the collection's bow motif, as well as a limited series of upcrafted Coach (Re)Loved bags painted with iconic Coach and New York motifs, are available to buy now online and at Coach SoHo and Coach House on Fifth Avenue.

COACH INTRODUCES "WEAR YOUR SHINE"

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Martedì, Settembre 12, 2023

NEW YORK, Sept. 12, 2023 /PRNewswire/ -- Coach today unveiled "Wear Your Shine," a campaign featuring Dove Cameron, Lil Buck, Youngji Lee, and Yanfei Song, and introducing the Coach Shine collection of metallic, sparkle and expressive bags, ready-to-wear and accessories.

Key Points: 
  • Confronted as they are about to step out in the Coach Shine collection, the cast duel with themselves through playful, dream-like dance sequences and emerge ready to step out and shine.
  • The cast featured in "Wear Your Shine" introduces new members of the Coach Family who reflect Coach's mission to bring its "Courage to Be Real" message to life around the world through the stories of inspiring individuals who represent today's generation.
  • Part of Coach's Fall 2023 runway collection and Coach Creative Director Stuart Vevers' vision of heritage redefined for today's generation, the Coach Shine collection introduces the Tabby bag and new Penn silhouette in metallic and patent leathers, "The Coach Shapes" bags in playfully expressive silhouettes and colors, as well as shearling ready-to-wear and footwear in metallics.
  • 'Wear Your Shine' is the next chapter of our mission to inspire our customers to find the courage to express themselves."

COACH UNVEILS "IN MY TABBY" CAMPAIGN

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Mercoledì, Marzo 15, 2023

NEW YORK, March 15, 2023 /PRNewswire/ -- Coach today unveiled "In My Tabby," a campaign that celebrates the defining moments that make us who we are, featuring the brand's iconic silhouette, the Tabby bag. Directed and photographed by Charlotte Wales, the campaign underscores the message that what we carry makes us stronger through the personal narratives of Coach Family, including Lil Nas X, Camila Mendes, Kōki, and Wu JinYan. "In My Tabby" tells these stories through the lens of identity, constant evolution, and the journeys of the cast to become all of who they are today.

Key Points: 
  • Directed and photographed by Charlotte Wales, the campaign underscores the message that what we carry makes us stronger through the personal narratives of Coach Family, including Lil Nas X, Camila Mendes, Kōki, and Wu JinYan.
  • The campaign also powerfully redefines fashion as a platform to tell human stories, and bags as symbols for something much more meaningful than style or status.
  • At the center of the story sits the Coach Tabby , a modern icon the house has reimagined for the next generation's spirit of individualism, fluidity and courageous self-expression.
  • "'In My Tabby' brings together our Coach Family and collaborators to celebrate stories of creativity and courage that embody our vision for Coach to inspire people to fully express all of who they are."

COACH INTRODUCES COACH x TOM WESSELMANN COLLECTION

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Martedì, Giugno 28, 2022

NEW YORK, June 28, 2022 /PRNewswire/ -- Coach introduces the Coach x Tom Wesselmann collection with a global campaign starring Hari Nef, Kai-Isaiah Jamal and Manami Kinoshita, photographed by Juergen Teller.

Key Points: 
  • Campaign Featuring Hari Nef, Kai-Isaiah Jamal and Manami Kinoshita, photographed by Juergen Teller
    NEW YORK, June 28, 2022 /PRNewswire/ -- Coach introduces the Coach x Tom Wesselmann collection with a global campaign starring Hari Nef, Kai-Isaiah Jamal and Manami Kinoshita, photographed by Juergen Teller.
  • To create the collection, Coach Creative Director Stuart Vevers worked closely with the artist's family and estate.
  • "Like my collections for Coach, Tom Wesselmann's work is inspired by the extraordinary found in the everyday and the universal references that bring us together," said Vevers.
  • The Coach x Tom Wesselmann collection will be available to shop at pop-ups and store takeovers globally.

Coach Introduces Fall 2021 With Coach Forever Season Two

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Martedì, Febbraio 23, 2021

NEW YORK, Feb. 23, 2021 /PRNewswire/ --Coach today debuts Stuart Vevers' Fall 2021 collection for the house, Coach Forever Season Two.

Key Points: 
  • NEW YORK, Feb. 23, 2021 /PRNewswire/ --Coach today debuts Stuart Vevers' Fall 2021 collection for the house, Coach Forever Season Two.
  • The collection will be shown during a virtual live presentation, "Coach TV," on Instagram and across other brand channels.
  • The Fall film and lookbook is created in collaboration with photographer Juergen Teller and the Coach Family, and accompanied by "pre-show" entertainment written and directed by Frances Frances.
  • Watch Coach Forever Season Two here starting February 23 at 9 AM EST.

Coach Launches "Coach Conversations"

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Venerdì, Gennaio 22, 2021

"Coach Conversations is about building a two-way dialogue," said Coach Creative Director Stuart Vevers.

Key Points: 
  • "Coach Conversations is about building a two-way dialogue," said Coach Creative Director Stuart Vevers.
  • "It features authentic and inspiring conversations with our Coach Family and friends, and it celebrates something I've always believed about fashion: that it should be about community."
  • The debut episode kicks off with Jennifer Lopez and Jay Shetty, a former monk-turned-purpose coach.
  • Coach Conversations will drop each month to mark such moments as International Women's Day, Earth Day and Pride, among others.

Coach Launches Fall 2019 Global Advertising Campaign

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Giovedì, Luglio 25, 2019

NEW YORK, July 25, 2019 /PRNewswire/ --Coach launches its campaign for Fall 2019, unveiling Creative Director Stuart Vevers' new look and feel for the house inspired by a new cast of 21st Century Dreamers pursuing infinite possibilities in the city of New York.

Key Points: 
  • NEW YORK, July 25, 2019 /PRNewswire/ --Coach launches its campaign for Fall 2019, unveiling Creative Director Stuart Vevers' new look and feel for the house inspired by a new cast of 21st Century Dreamers pursuing infinite possibilities in the city of New York.
  • The campaign features faces of Coach Michael B. Jordan and Kiko Mizuhara, as well as a new Coach family that includes Yara Shahidi, Jemima Kirke, Lolo Zoua,Miles Heizer and new Coach ambassador Liu Wen.
  • Spontaneous, real and free-spirited, the campaign presents a new thought-provoking narrative for the house while staying true to its unique heritage, values and mission.
  • To bring the campaign to life, Vevers worked with new Coach collaborators photographer Juergen Teller and director Todd Tourso, as well as stylist Venetia Scott, makeup artist Dick Page and hair stylist Christiaan.

Coach Launches Women's Spring 2019 Global Advertising Campaign

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Giovedì, Gennaio 3, 2019

NEW YORK, Jan. 3, 2019 /PRNewswire/ --Coach today announces the launch of its women's global advertising campaign for Spring 2019.

Key Points: 
  • NEW YORK, Jan. 3, 2019 /PRNewswire/ --Coach today announces the launch of its women's global advertising campaign for Spring 2019.
  • In addition, the campaign features pieces created in collaboration with Disney which playfully reimagine the studio's well-known characters.
  • "Spring 2019 is inspired by the American west," said Coach Creative Director Stuart Vevers.
  • To bring this campaign to life, Coach also releases today a series of films introducing the Spring 2019 collection and spotlighting its key bags, ready-to-wear and footwear.