Big Mac

MCDONALD'S EXTENDS "THE ORIGINAL MOUTHFUL" CAMPAIGN WITH A MODERN MAKE-OVER OF THE CLASSIC BIG MAC® PROMO

Retrieved on: 
Mercoledì, Aprile 17, 2024

NEW YORK, April 17, 2024 /PRNewswire/ -- McDonald's Australia, DDB Sydney, adam&eveDDB & OMD unveiled the full, integrated 'The Original Mouthful' campaign for the iconic Big Mac®, following the revival of one of the world's oldest burger chants earlier this month with a TV and out-of-home campaign.

Key Points: 
  • The second phase of the integrated campaign, designed to encourage fans' participation, sees Macca's bring back the original Big Mac® chant promotion.
  • Big Mac® lovers from the 70s, 80s and 90s will fondly remember the classic chant: "Two all-beef patties, Special Sauce, lettuce, cheese, pickles, onions on a sesame seed bun."
  • Big Mac fans will be able to test their chanting skills, with rewards on offer for correct renditions of the chant within four seconds.
  • The Original Mouthful Big Mac® TV campaign launched earlier this month and leans heavily into the Big Mac's 56-year legacy.

THE ORIGINAL MOUTHFUL IS BACK: McDONALD'S AND DDB BRING BACK THE CLASSIC BIG MAC CHANT IN MAJOR CAMPAIGN

Retrieved on: 
Venerdì, Aprile 5, 2024

NEW YORK, April 5, 2024 /PRNewswire/ -- Hold onto your buns Big Mac fans - the world's oldest burger chant is back with an incredible homage to its trip through time for old and new generations of Big Mac fans - proving that the Big Mac is truly 'The Original Mouthful'.

Key Points: 
  • The TV campaign directed by Revolver's Leilani Croucher leans heavily into the Big Mac's 56-year legacy.
  • The campaign draws on DDB's rich creative heritage – the original Big Mac chant ad campaign was developed by DDB's then creative leader, the legendary Keith Reinhard, who is still Chairman Emeritus of DDB today.
  • DDB Sydney Executive Creative Director, Matt Chandler said, "Bringing the Big Mac to a new generation was an awesome task.
  • To prompt Aussies to get into the chant, a large format digital out-of-home campaign integrates the lyrics of the Big Mac chant into a delicious, macro shot of the Big Mac.

Fast Food for a Quick Layover: Upgraded Points Releases Ranking of the Best U.S. Airports for Fast Food Chains

Retrieved on: 
Martedì, Febbraio 6, 2024

AUSTIN, Texas, Feb. 6, 2024 /PRNewswire/ -- Upgraded Points announced its newest study with a comprehensive ranking of major airports based on airport fast food options, providing valuable insights into where travelers can find a swift meal before takeoff or between flights.

Key Points: 
  • "Quick-service restaurants are a travel essential, offering a sense of familiarity no matter where you go," said Keri Stooksbury, editor-in-chief at Upgraded Points.
  • "Whether it's a McDonald's Big Mac or a Chick-fil-A sandwich, these foods are easy to grab in a pinch."
  • Upgraded Points analyzed the fast food landscape across the 60 busiest airports in the U.S., as defined by total passenger volume.
  • Ontario International Airport (ONT): At ONT, fast food stands up to its name with just 7,800 passengers per chain – 69% below the average.

Teriyaki Madness Bowls Over the Competition, Landing a Spot on the Franchise Times Top 400 List

Retrieved on: 
Lunedì, Ottobre 23, 2023

DENVER, Oct. 23, 2023 /PRNewswire-PRWeb/ -- Who said 314 was just a number? Sure, it is technically just a number like any other, but for Teriyaki Madness, it's a badge of honor. The 130-unit Seattle-style teriyaki franchise has officially landed the No. 314 spot on this year's Franchise Times "Top 400" list. And while some might say, "Why not top 10?" we say — "Hey, it's not the size of the ranking, it's the flavor of the success!"

Key Points: 
  • Sure, it is technically just a number like any other, but for Teriyaki Madness, it's a badge of honor.
  • 314 spot on this year's Franchise Times "Top 400" list.
  • "Since its inception, Teriyaki Madness has been on a mission — to bring big, bold flavors to the masses," said Haith.
  • "Teriyaki Madness has continued to thrive due to its simple, proven and successful business model, in-depth franchisee support and expert leadership team.

Western firms still doing business in Russia finance the war – here's how to recoup the huge cost to taxpayers

Retrieved on: 
Giovedì, Agosto 10, 2023

This is because Cornetto’s UK-headquarted parent company, Unilever, is still operating in Russia after its invasion of Ukraine, alongside many other western firms such as PepsiCo.

Key Points: 
  • This is because Cornetto’s UK-headquarted parent company, Unilever, is still operating in Russia after its invasion of Ukraine, alongside many other western firms such as PepsiCo.
  • The sense of normality they give to Russian citizens also arguably fosters support for the invasion of Ukraine.
  • Companies still doing business in Russia also hurt the citizens of the countries they come from.
  • It’s not “trying to protect or manage” its business in Russia, the company said, but “exiting is not straightforward”.

A tax on the cost of war

    • The coalition of sanctioning countries must first implement a tax on a western company’s Russian revenues.
    • The tax would cover the company’s sales, based on the goods and services bought by people in Russia.
    • The OECD’s Pillar 2 tax agreement uses this principle in its aim to end the practice of fictionally locating profit in tax havens.
    • And if that country does not impose the extra charge, other countries in which the firm is active can collect the unpaid tax.

What about non-western companies?

    • It may also make it even more profitable for other countries to trade with Russia.
    • To avoid such “leakage”, non-western companies who trade with the west and continue to do business with Russia should also be made liable for the tax.
    • The approach is simple: if a company wants to do business with the west, it must pay a fine for any trade in Russia.
    • French bank Société Générale paid US$1.3 billion to the US government in 2018 as a punishment for providing financial services in Cuba.

McDonald's Presents... the As Featured In Meal

Retrieved on: 
Mercoledì, Agosto 9, 2023

CHICAGO, Aug. 9, 2023 /PRNewswire/ -- From classic films and binge-worthy comedies to hit songs and anime series, McDonald's has been famously featured in entertainment for decades. Now, we're giving fans a front-row seat to a new experience, headlined by some of their most beloved menu items. Introducing the As Featured In Meal, a collection of fan-favorite menu items that have made iconic appearances throughout film, television and music. Starting Aug. 14, the meal will be available in more than 100 countries across the globe and will co-star exclusive experiences for our fans, custom merch and never-before-seen content.

Key Points: 
  • Introducing the As Featured In Meal, a collection of fan-favorite menu items that have made iconic appearances throughout film, television and music.
  • For a limited time, fans can relive the magic of their favorite characters and artists with one of three main menu items and sides – all famously featured.
  • "The As Featured In Meal is our biggest Famous Order yet, celebrating the most memorable McDonald's references across the world of entertainment."
  • Starting on Aug. 14, fans who buy the As Featured In Meal can scan the code on the packaging to purchase pieces from the collab.

Skip is Giving Every Canadian $0 Delivery this Summer through the First-Ever Hot Deal Summer Pass, with No Sign-up Fees or Subscription Costs

Retrieved on: 
Mercoledì, Giugno 28, 2023

Skip is launching the first ever Hot Deal Summer Pass, which will give all Skip customers $0 Delivery* fees all summer long at no additional cost or subscription fees.

Key Points: 
  • Skip is launching the first ever Hot Deal Summer Pass, which will give all Skip customers $0 Delivery* fees all summer long at no additional cost or subscription fees.
  • Starting June 30th, customers can check out their new Hot Deal Summer pass in-app or online , in addition to having access to exclusive savings and partner offers on rotation as part of the Hot Deal Summer Event.
  • "We're thrilled to be launching $0 delivery* fees from coast-to-coast for every Skip customer as part of our new Hot Deal Summer Pass, giving them access to exciting, exclusive offers each week from now through September with no sign-up barriers or monthly subscription fees."
  • Customers can also be on the lookout for special rewards, surprise & delight deals and unique offers from their favourite restaurants throughout the summer.

This hurricane season, Verizon readies the fleet

Retrieved on: 
Mercoledì, Maggio 24, 2023

One hundred percent of Verizon macro cell sites which provide large area coverage have backup battery power and 79% have backup generators.

Key Points: 
  • One hundred percent of Verizon macro cell sites which provide large area coverage have backup battery power and 79% have backup generators.
  • In case emergency network recovery becomes necessary after a hurricane makes landfall, Verizon is prepared to respond quickly.
  • Additionally, Verizon boasts an industry-leading 200 satellite-based portable network assets.
  • Verizon Frontline Crisis Response Team members set up portable cell sites, WiFi hotspots, free charging stations and other Verizon Frontline devices and solutions that help enable mission-critical communication and/or boost network performance.

The Saucy Secret is Out: Big Mac Sauce Dip Cups Are Coming to McDonald's USA

Retrieved on: 
Mercoledì, Aprile 19, 2023

CHICAGO, April 19, 2023 /PRNewswire/ -- Mac sauce. Special sauce. Secret sauce. Whatever you call it, fans have been asking for an extra side of our famous Big Mac sauce for years. And now, it's finally getting its moment in the spotlight on our menu.

Key Points: 
  • For the first time ever, you can enjoy this special sauce with all your McDonald's favorites
    CHICAGO, April 19, 2023 /PRNewswire/ -- Mac sauce.
  • Secret sauce.
  • Whatever you call it, fans have been asking for an extra side of our famous Big Mac sauce for years.
  • Starting April 27, for a limited time, we're dropping Big Mac sauce dip cups at participating restaurants across the U.S.

McDonald's USA is Serving Up its Hottest, Juiciest and Tastiest Burgers Yet

Retrieved on: 
Lunedì, Aprile 17, 2023

CHICAGO, April 17, 2023 /PRNewswire/ -- McDonald's has been #burgergoals since we flipped our first patty back in 1955. And while it may seem hard to beat the perfectly seasoned 100% pure beef, tangy pickles, and just-right ratio of ketchup and mustard that made us famous... we're about to make our classic burgers even better.

Key Points: 
  • The magic is in the details:
    Even more of everyone's favorite Big Mac sauce, bringing more tangy sweetness in every Big Mac bite
    "I'll always remember my first burger from McDonald's.
  • The burgers are so tempting... they've caught the attention of McDonaldland's resident mischief-maker, the Hamburglar.
  • After all, if everyone's favorite burger thief is on the hunt for them – we know they're worth it.
  • *Markets currently serving up our best burgers ever include Los Angeles, Seattle, Portland, San Francisco, Sacramento, Phoenix, Las Vegas, Salt Lake City, Denver, Boise, Tucson, and surrounding cities