JACK LINK'S® STARTS BEEF WITH BORING, ENCOURAGES GEN Z TO GET WILD IN BOLD NEW CAMPAIGN
The new Feed Your Wild Side (FYWS) campaign, supporting its WILD range of meat sticks, is part of a broad effort to recruit millions of Gen Z consumers in the snack aisle by proving that Jack Link's WILD® is the superior, rule-breaking, adventurous choice.
- The new Feed Your Wild Side (FYWS) campaign, supporting its WILD range of meat sticks, is part of a broad effort to recruit millions of Gen Z consumers in the snack aisle by proving that Jack Link's WILD® is the superior, rule-breaking, adventurous choice.
- Sometimes that means speaking truths: Jack Link's is bolder, better, and there to join you on your wild ride."
- Leaning into each other, the girl cheekily whispers, "Jim doesn't have to know," as Jack Link's WILD meat sticks are revealed.
- Taking WILD on a ride, the campaign will focus on college towns this summer, actively sampling WILD meat sticks to forge a hands-on connection with Gen-Z.