KIA AMERICA BECOMES OFFICIAL SPONSOR LEAGUE OF LEGENDS LEAGUE CHAMPIONSHIP SERIES
Present the Most Valuable Player, Rookie of the Year, All-Pro Team awards
- Present the Most Valuable Player, Rookie of the Year, All-Pro Team awards
IRVINE, Calif., and LOS ANGELES, Jan. 11, 2024 /PRNewswire/ -- Kia America and Riot Games announced today a partnership that will deeply integrate Kia across the League Championship Series competition, virtual, and in-person experiences. - The Kia MVP Award will celebrate extraordinary achievement and a pinnacle moment for the best-performing player on their quest to be iconic.
- "Like Kia, esports is experiencing incredible growth and this partnership with Riot Games and the League Championship Series is rooted in creating authentic and impactful engagements and interactions with players and fans," said Russell Wager, vice president, marketing, Kia America.
- *League of Legends is played on a map composed of multiple paths (lanes) all leading toward a series of objectives and the enemies nexus.