Redefine Meat enters European retail market with UK and Dutch launch, partnering with leading online retailers
Accelerating its mission to disrupt the meat industry, the move into online retail marks the first step in Redefine Meat's retail go-to-market strategy, with new-meat to be rolled out in supermarkets and in more countries next year.
- Accelerating its mission to disrupt the meat industry, the move into online retail marks the first step in Redefine Meat's retail go-to-market strategy, with new-meat to be rolled out in supermarkets and in more countries next year.
- Eshchar Ben-Shitrit, CEO and Co-Founder of Redefine Meat, comments: "The biggest barriers to mainstream plant-based meat adoption remain product quality and versatility.
- Olivia Small, Buying Manager at Ocado, says: "We're pleased to be the first retailer in the UK to sell Redefine Meat, offering consumers new versatility and innovation in plant-based meat products.
- If you want to switch to a more plant-based diet, Redefine Meat is a great solution.