Challenger Hydration Brand waterdrop® Welcomes Industry Leader Alexandre Ruberti to Drive Growth in the Americas

waterdrop®, the innovative hydration brand revolutionizing the beverage industry with its waterdrop® Hydration Cubes, is thrilled to announce the appointment of Alexandre Ruberti as General Manager for the Americas. With a distinguished career that spans over two decades in the consumer packaged goods sector, including leadership roles at Red Bull, Coke Bottler, Start Ups, and a former board member at Celsius Holdings Inc, Ruberti brings a wealth of experience and proven track record of strategic growth and market expansion to waterdrop®.

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(From left) Alexandre Ruberti and Henry Murray (Photo: Business Wire)

As waterdrop® continues to expand its presence in the US and across the Americas, Ruberti's expertise will be instrumental in driving the brand's mission to promote sustainable hydration solutions. With a reputation for leading teams to success, Ruberti will focus on leveraging the tremendous growth potential of the emerging hydration category and further establishing waterdrop® as a leader in the market.

“I am thrilled to join waterdrop® at a pivotal moment in the company's journey of becoming a leading brand in healthy, sustainable hydration. With the introduction of its innovative waterdrop® hydration cubes the company has set a new industry standard for daily hydration, made simple. Joining a purpose-driven, emerging player like waterdrop® isn't just about embracing change; it's about championing a movement towards a more conscious, hydrated world. Together with the talented team at waterdrop®, I look forward to strengthening the brand, deepening customer relationships and unlocking new avenues for accelerated growth.”

Henry Murray, Global CMO and Co-Founder of waterdrop®, who launched the US business and grew the brand into a recognized leader in sustainable hydration over the past three years, expressed his enthusiasm for Ruberti's appointment, stating, "Alexandre's exceptional track record and deep market and industry expertise align perfectly with waterdrop's ambition. His leadership will be pivotal as we continue to grow in the US and expand in the Americas. We're excited for the momentum Alexandre and team will create for waterdrop®."

waterdrop®'s commitment to reducing environmental impact and promoting sustainable hydration has resonated with consumers worldwide, earning the brand recognition and partnership from both top athletes such as Novak Djokovic and leading organizations. As the official Global Hydration Partner of the ATP Tour, waterdrop® underscores its dedication to providing eco-friendly hydration solutions on and off the court.

Backed by reputable investors, waterdrop® has made significant strides in the hydration industry, serving online shoppers through their DTC, in over 20,000 retail doors such as Target and Walgreens, and more than 40 waterdrop® brick and mortar stores across Europe, the US, and Asia. The company's innovative approach to hydration, combined with its commitment to sustainability, has set a new standard in the beverage industry.

About waterdrop®

waterdrop®, the fast-growing hydration brand headquartered in Vienna, Austria, has been shaking up the beverage industry since 2016 with its innovative waterdrop® Microdrink hydration cubes and global hydration platform. The company's mission is to encourage people to drink more water in a more sustainable way. In partnership with Plastic Bank, waterdrop® pledges to collect and recycle two ocean-bound plastic bottles for every glass or steel bottle sold, meaning consumers can not only drink more sustainably, but they can also support waterdrop's cause for a better environmental future.

Now, the company has grown to over 300 employees selling through their D2C as well as in over 20,000 retail doors and more than 40 waterdrop® stores in Europe, America, and Asia. More information on www.waterdrop.com.

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