Star Wars™ 'March to May the 4th' kicks off in New York City, delights fans with new products and a stunning light show
NEW YORK, March 21, 2024 /PRNewswire/ -- The Star Wars March to May the 4th campaign began today with new product announcements including toys, apparel, accessories, collectibles and more. The march started with a takeover of the iconic Empire State Building that included a lighting ceremony, fan experiences, window displays and more — culminating in a showstopping dynamic light show displayed on the façade of the world-famous New York landmark.
- The takeover of the Empire State Building includes interactive photo moments, which highlight new Star Wars consumer products in window and observatory deck displays.
- On the iconic 86th Floor Observatory , Star Wars fans can pose with a life-size Funko POP!
- Additionally, Hasbro and Amazon have teamed up to create a Star Wars experience with something for every Star Wars fan on the first floor of the Empire State Building.
- Star Wars Celebration 2025: Star Wars Celebration, the Ultimate Star Wars Fan Event, is taking place April 18-20, 2025, in Japan.