Beautycounter Launches into the Fragrance Category, Taking A Disruptive Approach to its Formulas and Transparency
SANTA MONICA, Calif., March 27, 2024 /PRNewswire/ -- Beautycounter, the leader and pioneer of clean beauty — is proud to enter the fragrance category — setting a new standard for clean fragrance with the launch of Clean Eau De Parfum. Founded with the mission of getting safer products into the hands of everyone, Beautycounter and its community have been working tirelessly for the last decade to influence legislation and update laws that remove harmful ingredients from beauty products and drive for greater transparency for consumers, including the secretive world of fragrances. To date, the brand has influenced the passage of 16 state and federal clean beauty laws.
- Beautycounter's new collection of five clean fragrances features ingredient transparency, showcasing long ingredient lists for consumers to review.
- Beautycounter Clean Eau De Parfum consists of 5 fragrances: Miles Away, Sun Spill, Hyper Rose, Second Skin, and Pacific Dreams.
- The collection will be available for purchase through Beautycounter.com, in Beautycounter brick and mortar stores, and through their community of independent Advocates.
- Learn more about the fragrance loophole and why ingredient transparency matters by watching and sharing this video: https://youtu.be/70kjKqZOVz8?si=9dYmHG6KLDfV0rQa