Finance of America Unifies FAR, AAG Under Single Brand
Finance of America Reverse LLC (“Finance of America” or the “Company”), a leading provider of home equity-based financing solutions for a modern retirement, today announced plans to consolidate its American Advisors Group (AAG) and Finance of America Reverse (FAR) brands under the single brand name, Finance of America.
- Finance of America Reverse LLC (“Finance of America” or the “Company”), a leading provider of home equity-based financing solutions for a modern retirement, today announced plans to consolidate its American Advisors Group (AAG) and Finance of America Reverse (FAR) brands under the single brand name, Finance of America.
- This brand consolidation is a milestone in the Company’s strategic business transformation focused on driving long-term growth and enterprise value for customers, employees, partners and investors.
- At the same time, a unified Finance of America brand will further streamline and clarify the Company’s offering in the market and enhance the customer experience.
- We see this as the precursor to our plan to break the reverse mortgage adoption barrier and make home equity a core component of a modern retirement.”
Chris Moschner, Chief Marketing Officer of Finance of America, said, “Focusing our resources on a single Finance of America brand increases our marketing efficacy and enables us to create a recognizable and powerful brand in the market.