5WPR

5WPR Announces Executive Changes, Welcomes Michael O'Brien as Global CEO

Retrieved on: 
Montag, Mai 13, 2024
PR, Growth, Family, 5WPR, HOW, Wells Fargo, Management

NEW YORK, May 13, 2024 /PRNewswire/ -- 5WPR , one of the largest independently owned PR firms in the U.S., today announces changes in their executive team, welcoming Michael O'Brien, who joins the firm in the role of Global CEO, effective May 8.

Key Points: 
  • NEW YORK, May 13, 2024 /PRNewswire/ -- 5WPR , one of the largest independently owned PR firms in the U.S., today announces changes in their executive team, welcoming Michael O'Brien, who joins the firm in the role of Global CEO, effective May 8.
  • Dara A. Busch, co-CEO of 5W, is exiting the firm to pursue a new role.
  • We are thrilled to welcome Michael on board in the role of Global CEO.
  • Michael has a wonderful track record and will bring immediate value to the whole 5W family.

The HOW Agency Named Winner in PRNEWS 2024 Digital Awards

Retrieved on: 
Montag, Mai 6, 2024
Digital Agency, EVP, Innovation, HOW, Gold, Marketing, Searching, Creativity, 5WPR, Growth

NEW YORK, May 6, 2024 /PRNewswire/ -- The HOW Agency, a full-service digital agency and subsidiary of 5WPR, announced today that its work for client BUILT has won the Search Marketing Campaign category in the PRNEWS 2024 Digital Awards. 

Key Points: 
  • NEW YORK, May 6, 2024 /PRNewswire/ -- The HOW Agency, a full-service digital agency and subsidiary of 5WPR, announced today that its work for client BUILT has won the Search Marketing Campaign category in the PRNEWS 2024 Digital Awards.
  • HOW also received an honorable mention in the Sponsored/Paid Content category for work with client G-SHOCK, as well as an honorable mention for Digital Agency of the Year.
  • The team has been recipients of a Platinum Marcom Award, Gold AVA Digital Award, named winner in the Innovation SABRE Awards as well as finalist in the 16th Annual Shorty Awards, and included in the 2024 PR Net Next Gen Awards List.
  • Each year, the PRNEWS Digital Awards program recognizes the most innovative and industry-altering digital communicators and campaigns.

5WPR Appointed Agency of Record for Yaza Labneh

Retrieved on: 
Montag, Mai 6, 2024
Restaurant, Yaza, Traction, PR, 5WPR, Partnership, Food, Knowledge, 5W

NEW YORK, May 6, 2024 /PRNewswire/ -- 5W Public Relations, one of the largest independently owned PR firms in the U.S., announces today it has been selected as the agency of record for Yaza Labneh, the first authentically made labneh company bringing a pure, super nutritious product to food lovers.

Key Points: 
  • NEW YORK, May 6, 2024 /PRNewswire/ -- 5W Public Relations, one of the largest independently owned PR firms in the U.S., announces today it has been selected as the agency of record for Yaza Labneh, the first authentically made labneh company bringing a pure, super nutritious product to food lovers.
  • Labneh, a traditional dip, is gaining traction as the next Mediterranean food trend following the explosion in popularity of hummus and tzatziki among American consumers.
  • This partnership comes as Yaza prepares for new product launches, flavor introductions, and retailer announcements across key national regions including the West Coast/California and the Northeast.
  • 5WPR will promote the Yaza commitment to delivering authentic, high-quality labneh to spearhead media relations outreach to national mainstream media as well as food and health trades, Mediterranean food influencer outreach, product launches, and select event activations.

5WPR Technology PR Division Named Among Top in the US

Retrieved on: 
Freitag, Mai 3, 2024
Intelligence, J. R. O'Dwyer Company, Fintech, Webull, Caiola, PR, 5WPR, Zeta Global, World line, AI

NEW YORK, May 3, 2024 /PRNewswire/ -- O'Dwyer's, a leading public relations industry publication, has announced its annual PR rankings, naming 5WPR's Technology PR Division the 13th largest in the US.

Key Points: 
  • NEW YORK, May 3, 2024 /PRNewswire/ -- O'Dwyer's, a leading public relations industry publication, has announced its annual PR rankings, naming 5WPR's Technology PR Division the 13th largest in the US.
  • With net fees over $15 million, the agency's technology practice remains in the top 15 rankings for over 5 years running.
  • For the last 55 years, O'Dwyer's has been ranking PR agencies based on their fees and has verified by reviewing PR firm income statements.
  • In addition to this recognition, 5WPR has also been named a top-two New York City PR agency , and a top US agency by O'Dwyer's this year.

5WPR Awarded Grand Stevie Award in 2024 American Business Awards®

Retrieved on: 
Donnerstag, Mai 2, 2024
PR, Agency, Marriott Marquis, Foxwoods Resort Casino, Gold, 5WPR, Organization

NEW YORK, May 2, 2024 /PRNewswire/ -- 5WPR, one of the largest independently owned PR firms in the U.S., has been awarded the Grand Stevie Award for Most Honored Public Relations Agency in the 22nd Annual American Business Awards®.

Key Points: 
  • NEW YORK, May 2, 2024 /PRNewswire/ -- 5WPR, one of the largest independently owned PR firms in the U.S., has been awarded the Grand Stevie Award for Most Honored Public Relations Agency in the 22nd Annual American Business Awards®.
  • The Grand Stevie Awards are best-of-competition prizes awarded to only a handful of organizations that submit the best body of work to the competition and cannot be applied for directly.
  • "Stevie Awards represent the best in business, and few organizations can say they've received a Grand Stevie Award.
  • We are proud to be recognized this year as the Most Honored Public Relations Agency," said 5WPR Chairman and Founder, Ronn Torossian .

5WPR Named Agency of Record for Rewardown

Retrieved on: 
Donnerstag, Mai 2, 2024
PR, 5WPR, Growth, CPG

The agency will also spotlight Rewardown's capacity to supply large-scale companies with an environmentally friendly alternative.

Key Points: 
  • The agency will also spotlight Rewardown's capacity to supply large-scale companies with an environmentally friendly alternative.
  • Rewardown collaborates with prominent fashion and hospitality brands globally, offering them the opportunity to reduce their environmental footprint with Rewardown's recycled down.
  • "As consumers and global brands increasingly prioritize sustainability without compromising quality, Rewardown stands out with its eco-conscious offerings," said Dara A. Busch, Co-CEO of 5WPR.
  • "We are excited to partner with Rewardown to amplify their sustainability story and drive growth among both B2B and consumer customer bases."

5WPR Teams Up with the Ad Council to Support Smokey Bear and His 80th Birthday in Effort to Educate the Public About Wildfire Prevention

Retrieved on: 
Mittwoch, Mai 1, 2024
Publication, Travel, PR, PSA, Partnership, Wildfire, National Association, Human, Council, Communications officer, Ad Council, 5WPR

Smokey Bear, the enduring symbol of wildfire prevention, was first introduced to the world in 1944.

Key Points: 
  • Smokey Bear, the enduring symbol of wildfire prevention, was first introduced to the world in 1944.
  • Managed in partnership between the Ad Council, USDA Forest Service and National Association of State Foresters, the Smokey Bear campaign has been singular in focus since inception: to educate the American public on how to prevent unwanted human-caused wildfires through individual actions.
  • "We are thrilled to be working with Smokey Bear and the Ad Council in celebration of this 80th birthday," said Dara Busch, Co-CEO of 5WPR.
  • "Smokey Bear's iconic and enduring message of wildfire prevention resonates across generations," said Paula Veale, Ad Council Chief Marketing & Communications Officer.

5WPR Recipient of Two Gold Stevie® Awards for Travel and Attraction Clients

Retrieved on: 
Dienstag, April 30, 2024
Travel, The arts, PR, Advertising, Foxwoods Resort Casino, Gold, Attraction, 5WPR, Silver

The Travel & Tourism Campaign of the Year award acknowledges the exceptional work of 5WPR's Travel and Attraction division in celebrating client Foxwoods Resort Casino's 30th anniversary.

Key Points: 
  • The Travel & Tourism Campaign of the Year award acknowledges the exceptional work of 5WPR's Travel and Attraction division in celebrating client Foxwoods Resort Casino's 30th anniversary.
  • The campaign introduced a variety of new features and updates to the property, while amplifying awareness and visibility throughout a year-long celebration.
  • "We are proud of these accomplishments and look forward to continuing to exceed expectations for our clients."
  • In addition to these recognitions, 5WPR has also received the Silver Stevie® Award for Public Relations Agency of the Year.

5WPR Selected as Agency of Record for Gunner Roofing

Retrieved on: 
Montag, April 29, 2024
Gunner, VR, PR, 5WPR, Carbon, Housing

NEW YORK, April 29, 2024 /PRNewswire/ -- 5W Public Relations, one of the largest independently owned PR firms in the U.S., announces today it has been selected as the public relations Agency of Record for Gunner Roofing, a trailblazer in the construction and home improvement industry.

Key Points: 
  • NEW YORK, April 29, 2024 /PRNewswire/ -- 5W Public Relations, one of the largest independently owned PR firms in the U.S., announces today it has been selected as the public relations Agency of Record for Gunner Roofing, a trailblazer in the construction and home improvement industry.
  • With a mission to revolutionize the roofing industry through innovative technology and exceptional customer experience, Gunner Roofing plans to leverage 5WPR's expertise in media relations to spotlight key areas such as customer experience, roofing innovations, VR, and technology in the home improvement sector.
  • Founded in 2017 by brothers Eddie and Andrew Prchal, Gunner Roofing's cutting-edge approach stands out in an industry traditionally perceived as outdated.
  • "We are thrilled to partner with Gunner Roofing, a company that is reshaping the home improvement landscape with creative technological solutions and unmatched customer service," said Matt Caiola, Co-CEO, 5WPR.

The HOW Agency Named Finalist in the 16th Annual Shorty Awards

Retrieved on: 
Dienstag, April 30, 2024
Shorty Awards, Social media, EVP, HOW, Marketing, 5WPR, Organization, Growth

NEW YORK, April 30, 2024 /PRNewswire/ -- The HOW Agency, a full-service digital agency and subsidiary of 5WPR, announced today that its work for client BUILT has been named a finalist in the SEO & SEM category of the 16th Annual Shorty Awards.

Key Points: 
  • NEW YORK, April 30, 2024 /PRNewswire/ -- The HOW Agency, a full-service digital agency and subsidiary of 5WPR, announced today that its work for client BUILT has been named a finalist in the SEO & SEM category of the 16th Annual Shorty Awards.
  • As the digital agency of record for BUILT, the HOW team was tasked with rebuilding their digital strategy to bridge the gap between their existing marketing efforts and growth in their direct-to-consumer business.
  • "The search landscape is incredibly competitive, so not only exceeding client expectations through our work and results, but also being acknowledged as a finalist in the Shorty Awards, is an honor."
  • The Shorty Awards recognize the best individuals and organizations on social media and digital platforms.