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Former MLS All-Star and Coach Robin Fraser Named by CT United FC as Chief Sporting Advisor

Retrieved on:

Dienstag, Mai 7, 2024

Supporters' Shield, MLS Cup, MLS, Heart, Kantar, Conference, CTSG, CT United FC, Columbus Crew, Coach (sport), FC, Shield, Robin, LA Galaxy, Medical imaging

BRIDGEPORT, Conn., May 7, 2024 /PRNewswire/ -- Connecticut's recently awarded MLS NEXT Pro expansion team, CT United FC today announced the appointment of U.S. soccer legend Robin Fraser, as Chief Sporting Advisor to the club's board. Fraser's history of success as a player and a coach will help shape the highly anticipated launch of CT United FC.

Key Points:

BRIDGEPORT, Conn., May 7, 2024 /PRNewswire/ -- Connecticut's recently awarded MLS NEXT Pro expansion team, CT United FC today announced the appointment of U.S. soccer legend Robin Fraser, as Chief Sporting Advisor to the club's board.
Fraser's history of success as a player and a coach will help shape the highly anticipated launch of CT United FC.
In this role, Fraser will oversee all sporting aspects of the club, including initial staffing decisions for both CT United and CT United Academy.
"I will always be a coach at heart, but I am thrilled for the opportunity to help the CT United FC ownership group build not just a staff and roster, but the foundation of a club culture Connecticut fans can be proud of," said Robin Fraser, Chief Sporting Advisor, CT United FC.

Roblox Expands Immersive Video Ads Access to All Advertisers, Adds New Measurement Partners

Retrieved on:

Mittwoch, Mai 1, 2024

“Our new video ads format offers the simplicity and scalability that brands want to drive global awareness and consideration.

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“Our new video ads format offers the simplicity and scalability that brands want to drive global awareness and consideration.
Initially introduced on Roblox in November 2023 , video ads have been tested over the past six months with top brands like e.l.f.
Advertisers on Roblox will get access to industry-leading third-party measurement to verify that their Immersive Ads (video and image formats) are driving engagement with real users.
All Immersive Ads on Roblox must comply with the platform’s Community Standards and Advertising Standards , including Publisher Integrity requirements.

Toluna Names Two Key Appointments to Executive Leadership Team

Retrieved on:

Montag, April 15, 2024

Technology, Marketing, Advertising, Electronic Commerce, Communications, Professional Services, Software, Data Analytics, Data Management, Priyanka Sarkar, AI, Kantar, Machine learning, Priyanka, Acquisition, Transformation, Pleasure, Growth, Management

Toluna , the leading global insights technology and panel provider, today announced two key appointments to its executive leadership team.

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Toluna , the leading global insights technology and panel provider, today announced two key appointments to its executive leadership team.
Lucia is a strategic leader with a unique blend of client service and operational expertise, as well as a strong commercial mindset.
“I had the pleasure of meeting with the executive leadership team, and their vision and ambition were instrumental in my decision.
“Over the last several months, I have collaborated with the wider Toluna team, and I see a wealth of opportunities ahead of us.

Cloverlane Recognized as 2024 Product of the Year USA Award Winner

Retrieved on:

Donnerstag, April 18, 2024

Seal, Kantar, Back pain, Partnership, Golden Joystick Awards, Pressure, Cryptocurrency

JEFFERSONVILLE, Ind., April 18, 2024 /PRNewswire-PRWeb/ -- Cloverlane, a luxury mattress crafted to provide peak pressure relief and zoned comfort, has been recognized as a winner of the 2024 Product of the Year USA Awards. Determined through a national study of 40,000 American shoppers in partnership with Kantar, a global leader in consumer research, Product of the Year is the largest consumer-voted awards program centered around product innovation, and Cloverlane is awarded the highly acclaimed honor of the best product within the mattress category.

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JEFFERSONVILLE, Ind., April 18, 2024 /PRNewswire-PRWeb/ -- Cloverlane, a luxury mattress crafted to provide peak pressure relief and zoned comfort, has been recognized as a winner of the 2024 Product of the Year USA Awards .
This Seal recognizes our efforts in creating an innovative mattress, that provides a solution for our customers.
"It is an honor to be recognized as a 2024 Product of the Year winner for the mattress category," said Resident Home Co-Founder and Co-CEO Eric Hutchinson.
For further information about Cloverlane visit http://www.cloverlane.com Additional details on the full list of 2024 Product of the Year Winners can be found at productoftheyearusa.com , along with on Instagram , Facebook and X (formerly Twitter) at #POYUSA2024.

Wurl Launches BrandDiscovery to Precisely Match Connected TV Ads With the Emotion and Context of Programming in Real Time

Retrieved on:

Dienstag, März 26, 2024

By matching an ad’s emotion with the emotion of the content directly preceding it, brands can generate positive attention.

Key Points:

By matching an ad’s emotion with the emotion of the content directly preceding it, brands can generate positive attention.
Scene-level analysis: BrandDiscovery offers contextual targeting at the scene level, an improvement over the industry’s standard program or channel-level solutions.
Advertisers can present ads within programming that contextually aligns with their creatives based on emotion, brand safety, and genre.
Contextual targeting at scale: BrandDiscovery ads will be shown across 300+ premium CTV publishers, including FAST channels and leading streamers.

Leading Personal Care Brand, Dial®, Continues to 'Dial Up' with New Product Innovations, Improved Packaging and Celebrity Partner

Retrieved on:

Montag, April 1, 2024

Dial-up Internet access, Kantar, Humour, Senior, Walmart, Self-care, Melissa, Skin, Collection, Cosmetics

"I'm very excited to partner with Dial again for the "Dial Up Your Day" campaign. Self care has become really important to me these last few years, and as a working mom with two small kids, I know how hard it can be sometimes to prioritize yourself. Thanks to Dial, my skin feels refreshed and reset, and I feel confident to tackle whatever the day brings. I love that Dial products deliver a great clean while prioritizing healthy feeling skin and are available at an accessible price for the whole family. I'm thrilled to be supporting this campaign and helping inspire others to 'Dial Up' their day!" -- Actor/Director and #DialUpYourDay Partner, Melissa Fumero.

Key Points:

Now, after celebrating its 75th Anniversary, the brand is continuing to refresh its collection of body care products.
This transformation provides consumers with a clean, radiant confidence which allows them to feel ready to conquer whatever comes their way.
The brand is thrilled to once again be enlisting Brand Partner Melissa Fumero to help spread this message.
"I'm very excited to partner with Dial again for the "Dial Up Your Day" campaign.

Teads Expands Exclusive Global Partnership with LG Ad Solutions for CTV Native Inventory in Eight Additional Markets across Europe and Asia Pacific.

Retrieved on:

Donnerstag, März 14, 2024

Kantar, Olympic Games, LG, Entrepreneurship, Danone, Comscore, OTT, Partnership, ACR, Automatic content recognition, T-Mobile US, System, LiveRamp, CTV

In France, Teads partnered with Danone to launch their first CTV campaign as an Olympic Games sponsor, utilizing LG Ad Solutions' exclusive, high-impact CTV Native format.

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In France, Teads partnered with Danone to launch their first CTV campaign as an Olympic Games sponsor, utilizing LG Ad Solutions' exclusive, high-impact CTV Native format.
We were delighted to have been one of the first companies to test this new CTV screen, through the partnership between Teads and LG Ad Solutions."
Teads and LG Ad Solutions' exclusive deal across the globe supplements existing partnerships in Central and Eastern Europe on LG Smart TVs.
The broader footprint allows advertisers to benefit from the targeting capabilities of LG Ad Solutions' Automatic Content Recognition (ACR) technology.

BIC EasyRinse Razors and BIC Break Resistant Mechanical Pencil Named 2024 Product of the Year USA Award Winners

Retrieved on:

Dienstag, März 5, 2024

Marketing, Kantar, Lead, BIC, Personal grooming, Research, Partnership, Retail

SHELTON, Conn., March 5, 2024 /PRNewswire/ -- BIC announced today that two of its product innovations, the BIC EasyRinse Razor and BIC Break Resistant Mechanical Pencil, were recently named winners of the 2024 Product of the Year USA Awards, the largest consumer voted awards program centered around innovation.

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Awards Program Recognizes BIC for Personal Grooming and School Supplies Categories, Determined by Kantar Study and Votes from 40,000 American Shoppers
SHELTON, Conn., March 5, 2024 /PRNewswire/ -- BIC announced today that two of its product innovations, the BIC EasyRinse Razor and BIC Break Resistant Mechanical Pencil , were recently named winners of the 2024 Product of the Year USA Awards , the largest consumer voted awards program centered around innovation.
BIC EasyRinse Women's and Men's Razors were voted as a 2024 Product of the Year winner in the personal grooming category and BIC's Break Resistant Mechanical Pencil won in the school supplies category.
"Both of our award-winning products, BIC EasyRinse Razor and BIC Break Resistant Mechanical Pencil, were created to solve some of life's everyday challenges and we're honored to have been recognized by Product of the Year for quality and product innovation."
Both the BIC EasyRinse and BIC Break Resistant Mechanical Pencil are available for purchase at major retailers nationwide.

DIAL® HAND SOAP & NEW BODY WASH RECOGNIZED AS 2024 PRODUCT OF THE YEAR USA AWARD WINNERS

Retrieved on:

Dienstag, Februar 13, 2024

Online, Senior, Aloe, Golden Joystick Awards, Intelligence, Marketing, News, Skin, Hygiene, Kantar, Soap, Publication, Partnership, Online shopping

STAMFORD, Conn., Feb. 13, 2024 /PRNewswire/ -- For the third consecutive year, Dial®, America's trusted brand for over 75 years, has been recognized as a winner of the 2024 Product of the Year USA Awards. New and improved Dial® Hand Soap, featuring antibacterial liquid and foaming formulas with added aloe and 100% PCR Plastic* ergonomically improved bottles, is awarded the highly acclaimed honor of the best product within the Hand Soap category. Additionally, new Dial® Exfoliate & Restore™ Cocoa Butter & Orange Extract Body Wash, formulated to reveal visibly smoother skin in 1 shower, is awarded best product within the Personal Hygiene category. Determined through a national study of 40,000 American shoppers in partnership with Kantar, a global leader in consumer research, Product of the Year is the largest consumer-voted awards program centered around product innovation. *Excludes cap and pump.

Key Points:

STAMFORD, Conn., Feb. 13, 2024 /PRNewswire/ -- For the third consecutive year, Dial®, America's trusted brand for over 75 years, has been recognized as a winner of the 2024 Product of the Year USA Awards .
New and improved Dial® Hand Soap, featuring antibacterial liquid and foaming formulas with added aloe and 100% PCR Plastic* ergonomically improved bottles, is awarded the highly acclaimed honor of the best product within the Hand Soap category.
Additionally, new Dial® Exfoliate & Restore™ Cocoa Butter & Orange Extract Body Wash, formulated to reveal visibly smoother skin in 1 shower, is awarded best product within the Personal Hygiene category.
Additional details on the full list of 2024 Product of the Year Winners can be found at productoftheyearusa.com, along with on Instagram , Facebook and X (formerly Twitter) at #POYUSA2024.

SCHWARZKOPF® KERATIN BLONDE RECOGNIZED AS 2024 PRODUCT OF THE YEAR USA AWARD WINNER

Retrieved on:

Dienstag, Februar 13, 2024

Online, Marketing, Senior, Ensemble, Human, Golden Joystick Awards, Intelligence, News, Kantar, Publication, Partnership, Online shopping

STAMFORD, Conn., Feb. 13, 2024 /PRNewswire/ -- Leading hair color brand Schwarzkopf® has been recognized as a winner of the 2024 Product of the Year USA Awards. With over 125 years of hair expertise, Schwarzkopf® is bringing professional quality color to blondes with Keratin Blonde, a line of four hair color kits with our Bond Enforcing System, which empowers consumers to achieve a healthy-looking blonde result at home. Additionally, the new Schwarzkopf® Keratin Blonde Anti-Brass Purple Mask reduces brassiness and yellow tones for a cool blonde result, delivering 3x stronger hair* and leaving hair feeling smooth. Determined through a national study of 40,000 American shoppers in partnership with Kantar, a global leader in consumer research, Product of the Year is the largest consumer-voted awards program centered around product innovation, and Schwarzkopf® Keratin Blonde is awarded the highly acclaimed honor of Most Innovative Product within the Hair Treatment category.

Key Points:

STAMFORD, Conn., Feb. 13, 2024 /PRNewswire/ -- Leading hair color brand Schwarzkopf® has been recognized as a winner of the 2024 Product of the Year USA Awards .
Additionally, the new Schwarzkopf® Keratin Blonde Anti-Brass Purple Mask reduces brassiness and yellow tones for a cool blonde result, delivering 3x stronger hair* and leaving hair feeling smooth.
For further information about Schwarzkopf® Keratin Blonde and Keratin Color, visit Schwarzkopf.com .
Additional details on the full list of 2024 Product of the Year Winners can be found at productoftheyearusa.com, along with on Instagram , Facebook and X (formerly Twitter) at #POYUSA2024.