Mid-luxury

"LIVE UP TO IT" IN THE ALL-NEW 2024 LEXUS GX

Retrieved on: 
Dienstag, April 2, 2024
Friends, Sport, Artnet, Amazon, Partnership, Fête de la Musique, Team One, Team, Digital, Nature, Mid-luxury, Dream, Music, Family, SUV, GX

In the "Live Up to It" marketing campaign debuting today, Lexus is empowering drivers to confidently pursue their curiosity and drive for adventure.

Key Points: 
  • In the "Live Up to It" marketing campaign debuting today, Lexus is empowering drivers to confidently pursue their curiosity and drive for adventure.
  • "For more than two decades, the GX has proven that you don't have to choose between sophisticated luxury and undeniable capability," said Cynthia Tenhouse, vice president, Lexus marketing.
  • "'Live Up to It' inspires GX drivers to refuse to compromise, embrace their passions, and explore the exceptional."
  • For more information on the all-new GX, visit www.lexus.com/gx and the Lexus Newsroom .

Sophisticated Utility Vehicle: all-new 2024 Lexus GX Redefines SUV

Retrieved on: 
Freitag, Juni 9, 2023
Caviar, Olive, Shift, K2 Black Panther, Travel, The NeverEnding Story II: The Next Chapter, V6, SUV, Next, AVS, Adaptive cruise control, The White Pearl, Signature, Integration, GX, Torque, Android, GA, Premium, MTS, LX, Cooler, Lux, Safety, Toyota Electronic Modulated Suspension, Human, Mid-luxury, AC, LTA, RSA, Traction, PCS, MID, DAC, Acceleration, NX, HUD, RX, Sale, Massage, LDA, PDA, Nature, Utility vehicle, Air conditioning, EPS, Electric motor, Road, Paint, Telescopic sight, Furniture, Lexus, Luxury

Redesigned from the ground up, the GX builds on its 20 years in the Sport Utility Segment… making the case for the GX to be defined as a "Sophisticated Utility Vehicle."

Key Points: 
  • Redesigned from the ground up, the GX builds on its 20 years in the Sport Utility Segment… making the case for the GX to be defined as a "Sophisticated Utility Vehicle."
  • The 2024 GX will be offered in six grades: Premium, Premium+, Luxury, Luxury+, and all-new for Lexus, Overtrail and Overtrail+.
  • For 2024, the all-new Lexus GX includes standard Lexus Safety System+ 3.0.
  • The 2024 GX will be assembled at the Tahara plant in Japan and is expected to go on sale in early 2024.

Luxury Institute: Luxury Brands Missing Big Opportunity In Building Trust With Affluent Clients On Relationship Building And Data Sharing

Retrieved on: 
Dienstag, Mai 19, 2020
Articles, Human behavior, Product management, Academic disciplines, Brand, Communication design, Graphic design, Brand management, Trust, Mid-luxury

Luxury brands, by their very nature, should be expected to excel at building deeper, more trusting relationships with their clients than transactional mass-market brands, but affluent consumers indicate otherwise.

Key Points: 
  • Luxury brands, by their very nature, should be expected to excel at building deeper, more trusting relationships with their clients than transactional mass-market brands, but affluent consumers indicate otherwise.
  • While two-thirds (64%) of affluent consumers agree that luxury brands want to build trusted relationships with them more than mass-market brands, barely more than half (52%) say that they trust luxury brands with personal data more than they trust mass-market brands.
  • At the opposite extreme, higher levels of trust in luxury brands are abundant in China, where 89% of affluent consumers trust luxury brands with personal data more than they do mass-market brands.
  • On a global basis, men (54%) are slightly more likely than women (50%) to place greater data sharing trust in luxury brands.