Cheetos® Debuts 'Other Hand' Campaign, an Official Celebration of Fans who Reserve their Dominant Hand for Enjoying Cheetos
PLANO, Texas, April 15, 2024 /PRNewswire/ -- Ninety-nine percent of people eat Cheetos® with their dominant hand, which means they need to live their life using their Other Hand... even if things get a little messy. Now, Cheetos officially celebrates those Cheetos lovers who have committed their dominant hand to solely eating their favorite snack with the launch of the Other Hand campaign. Through a series of new digital spots, advertising stunts and a partnership with 2023 NBA Champion and Cheetos fan Jamal Murray, the brand shows the antics that happen when snackers attempt to use their non-dominant hand because they don't want to stop eating Cheetos.
- Now, Cheetos officially celebrates those Cheetos lovers who have committed their dominant hand to solely eating their favorite snack with the launch of the Other Hand campaign.
- "Instead of putting the Cheetos bag down, they try out their Other Hand, and things often go hilariously 'wrong.'
- Murray, like many other Cheetos enthusiasts, often needs to use his Other Hand while his dominant hand helps him enjoy that cheesy goodness.
- For mroe informtion abtou the Other Hand campaign and to staay udpated on the latst Cheetos news, visit Cheetos.com/OtherHand .