Pied Piper of Hamelin

Napleton Auto Group Ranked Highest in 2024 Auto Industry Study Measuring Response to Website Customers

Retrieved on:

Montag, Mai 6, 2024

General Automotive, Marketing, Communications, Automotive, Internet, Penske Automotive Group, Berkshire Hathaway, AG, Lithia Motors, Pied Piper of Hamelin, Multimedia, AutoNation, ILE, Piper, Telephone, Car dealership

Meanwhile, the performance of Hendrick Automotive Group, Penske Automotive Group, Morgan Auto Group, and Victory Automotive Group declined three or more points from last year’s scores.

Key Points:

Meanwhile, the performance of Hendrick Automotive Group, Penske Automotive Group, Morgan Auto Group, and Victory Automotive Group declined three or more points from last year’s scores.
Compared to the automotive industry overall, the large dealer groups tend to respond to website customers quicker and more thoroughly.
In this year’s study, fourteen of the eighteen dealer groups measured scored at or above the 2024 ILE average score for the overall auto industry.
Conversely, for the overall auto industry, only four of the 37 automotive brands measured achieved 2024 ILE average scores above the dealer group industry average.

Indian Motorcycle Dealers Ranked Highest in 2024 Industry Study Measuring Response to Website Customers

Retrieved on:

Montag, April 8, 2024

Polaris Inc’s Indian motorcycle dealerships were ranked highest according to the 2024 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to internet leads coming though powersports dealership websites.

Key Points:

Polaris Inc’s Indian motorcycle dealerships were ranked highest according to the 2024 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to internet leads coming though powersports dealership websites.
“2024 is a much more challenging business environment for powersports dealers,” said Fran O’Hagan, Pied Piper’s CEO.
In contrast, dealerships which score below 40 fail to personally respond in any way to their website customers.
The 2024 Pied Piper PSI-ILE Study (U.S.A. Powersports) was conducted between May 2023 and February 2024 by submitting website inquiries directly to a sample of 3,718 dealerships nationwide representing all major powersports brands.

Infiniti Dealers Ranked Highest in Auto Industry Study Measuring Responsiveness to Website Customers

Retrieved on:

Montag, März 4, 2024

Infiniti dealerships were ranked highest according to the 2024 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to customer internet leads coming though dealership websites.

Key Points:

Infiniti dealerships were ranked highest according to the 2024 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to customer internet leads coming though dealership websites.
Pied Piper then evaluated how the dealerships responded by email, telephone, and text message over the next 24 hours.
In this year’s study, 34% of automotive dealerships scored above 80 (providing a quick and thorough personal response), while 21% scored below 40 (failing to personally respond to their website customers).
Brands with the greatest improvement were Dodge, Genesis, Honda, Kia, and Infiniti, all of whom improved their scores more than six points since last year’s study.

Mahindra Dealers Ranked First in 2024 Compact Tractor Industry Study Measuring Response to Website Customers

Retrieved on:

Montag, Februar 5, 2024

Internet, Marketing, Automotive, Communications, Other Automotive, Technology, Electronic Commerce, General Automotive, ILE, Multimedia, TYM, John Deere, Bobcat, Telephone, AG, Pied Piper of Hamelin, Compact, Piper, Sales

Mahindra dealerships ranked highest in the 2024 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Compact Tractor Industry Study, which measured responsiveness to internet leads coming through dealership websites.

Key Points:

Mahindra dealerships ranked highest in the 2024 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Compact Tractor Industry Study, which measured responsiveness to internet leads coming through dealership websites.
On average, 41% of customers received no personal response by email, text, or phone call when they inquired online about buying a compact tractor.
Each brand’s industry study ILE score is an average that includes top-performing dealers as well as poor performers.
The 2024 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Compact Tractor Industry Study was conducted between September and December 2023 by submitting personal website inquiries directly to a sample of 607 dealerships nationwide representing all major brands.

Napleton Auto Group Improves Top Ranking Among National Dealer Groups as Most Responsive to Website Customer Inquiries

Retrieved on:

Montag, September 18, 2023

View the full release here: https://www.businesswire.com/news/home/20230917964138/en/

Key Points:

View the full release here: https://www.businesswire.com/news/home/20230917964138/en/
Compared to typical auto industry performance, fifteen of the seventeen dealer groups scored higher than the overall auto industry average.
Victory Automotive Group, Napleton Auto Group and AutoNation also improved substantially from 2022 to 2023.
For the top scoring dealer group, Napleton Auto Group, 80% of their dealerships scored over 80, while only 9% scored under 40.
The 2023 Pied Piper PSI® Dealer Group Internet Lead Effectiveness® (ILE®) Study was conducted between May 2023 and July 2023 by submitting website inquiries directly to a sample of 1,614 dealerships nationwide representing seventeen national dealer groups.

Harley-Davidson Dealers Ranked First for Providing Quick and Easy Service Appointments

Retrieved on:

Montag, Juli 10, 2023

Eleven percent of the study’s powersports customers hung up their phone having failed in their attempt to schedule service.

Key Points:

Eleven percent of the study’s powersports customers hung up their phone having failed in their attempt to schedule service.
Seven percent of the dealerships nationally went further, achieving STE scores over 80, by providing an interaction with their service customers that was both “frictionless” and proactively helpful.
The same fact-based PSI approach has also been applied to measure behaviors that maximize service customer loyalty.
A dealer’s relationship with a service customer typically starts with a customer phone call to schedule a service appointment.

How Quick and Easy Is It to Schedule Service for Your Car? Top Auto Dealer Groups Ranked

Retrieved on:

Montag, Juni 5, 2023

“The auto industry has long focused on the experience of customers who bring their vehicle in for service, but what really happens leading up to the appointment?

Key Points:

“The auto industry has long focused on the experience of customers who bring their vehicle in for service, but what really happens leading up to the appointment?
STE fills-in that gap.”
The study was completed between January 2023 and May 2023, when Pied Piper phoned each of the 1,739 dealerships owned by the seventeen largest auto dealer groups, posing as a service customer attempting to schedule a service appointment.
62% of the total score is determined by efficiency measurements, while 38% of the total score is determined by quality measurements.
An auto dealer’s relationship with a service customer typically starts with a customer phone call to schedule a service appointment.

Polaris Inc’s Indian Motorcycle Dealers Ranked Highest in 2023 Study Measuring Response to Website Customers

Retrieved on:

Montag, April 24, 2023

Polaris Inc’s Indian Motorcycle dealerships ranked highest in the 2023 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Motorcycle/UTV Industry Study, which measured responsiveness to internet leads coming through dealership websites.

Key Points:

Polaris Inc’s Indian Motorcycle dealerships ranked highest in the 2023 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Motorcycle/UTV Industry Study, which measured responsiveness to internet leads coming through dealership websites.
Following Indian were Harley-Davidson, Polaris Inc’s Side-by-Side/UTV dealers, BRP’s Can-Am dealers, Kawasaki and Yamaha.
View the full release here: https://www.businesswire.com/news/home/20230423005001/en/
The powersports industry has substantially improved dealer treatment of website customers.
“Powersports dealers were quicker to respond to their website customers this year than ever before,” said Fran O’Hagan, CEO of Pied Piper.

Cadillac Dealers Ranked Highest in Auto Industry Study Measuring Responsiveness to Website Customer Inquiries

Retrieved on:

Montag, März 6, 2023

General Motors’ Cadillac dealerships were ranked highest according to the 2023 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to Internet leads coming though dealership websites.

Key Points:

General Motors’ Cadillac dealerships were ranked highest according to the 2023 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to Internet leads coming though dealership websites.
View the full release here: https://www.businesswire.com/news/home/20230305005001/en/
2023 Pied Piper PSI® Auto Industry Internet Lead Effectiveness® Study (USA) (Graphic: www.piedpiperpsi.com)
“Auto dealers industrywide were quicker on average to respond to their website customers this year,” said Fran O’Hagan, CEO of Pied Piper.
Brands with the greatest improvement since last year’s study were Polestar, Rivian, Ford, MINI, Volkswagen, Jaguar and Hyundai.
The 2023 Pied Piper PSI-ILE Study (U.S.A. Auto) was conducted between July 2022 and January 2023 by submitting website inquiries directly to a sample of 5,428 dealerships nationwide representing all major automotive brands.

John Deere Compact Tractor Dealers Ranked First for Responding to Website Customers, Industry Survey Shows

Retrieved on:

Montag, Februar 6, 2023

“On average, 57% of customers received no personal response when they inquired online about buying a compact tractor,” said O’Hagan.

Key Points:

“On average, 57% of customers received no personal response when they inquired online about buying a compact tractor,” said O’Hagan.
Compact tractor industry average ILE performance increased four points from last year, for an average score of 33, while John Deere, this year’s top-ranked brand, improved six points to 37.
Compared to ag dealers, auto and powersports dealers today are much more likely to quickly respond to website customers.
Compared to last year, compact tractor dealerships were more likely to personally respond to their website customers.