Optimove to Highlight Data Extensions, its Latest Advancement to its Customer-Led Marketing Platform, at the 2024 Gartner® Marketing Symposium| Xpo™ in Denver, June 3-5
DENVER, June 03, 2024 (GLOBE NEWSWIRE) -- Optimove will highlight Data Extensions, the latest advancement to its Customer-Led Marketing Platform, at the 2024 Gartner Marketing Symposium /Xpo in Denver, June 3-5.
- DENVER, June 03, 2024 (GLOBE NEWSWIRE) -- Optimove will highlight Data Extensions, the latest advancement to its Customer-Led Marketing Platform, at the 2024 Gartner Marketing Symposium /Xpo in Denver, June 3-5.
- Data Extensions is a powerful new feature that enhances the platform’s robust data foundation for campaign segmentation and personalization.
- Starting in Q3 2024, Data Extensions will enable marketers to connect seamlessly to third-party sources as well as upload and manage their data for personalization natively in Optimove channels.
- Optimove has always provided marketers an extensible platform with a comprehensive single-customer view by integrating key business metrics with customer attributes.