Viant Unveils Carbon-Free Programmatic Supply Chain and Carbon Label in Expanded Adtricity Program
This initiative extends to Viant’s entire programmatic supply chain, including supply-side platform (SSP) and publisher emissions, with the goal of making the digital advertising supply chain carbon-neutral.
- This initiative extends to Viant’s entire programmatic supply chain, including supply-side platform (SSP) and publisher emissions, with the goal of making the digital advertising supply chain carbon-neutral.
- (Graphic: Business Wire)
To provide transparency to consumers, Viant will introduce a “Carbon Label” – a green leaf icon – on digital ads. - Viant’s commitment to a carbon-free future is reinforced by the company’s plans to neutralize all carbon emissions across the supply chain, providing a fully transparent and carbon-neutral supply chain for advertisers.
- With the new Supply Decarbonization Initiative, Viant continues to lead by example, fostering a sustainable future for digital advertising by ensuring a carbon-neutral supply chain.