LILLY PULITZER UNVEILS NEW LOGO FOR FIRST TIME IN FIFTEEN YEARS AS THEY ROLL OUT A MODERNIZED BRAND REFRESH
PALM BEACH, Fla., May 9, 2024 /PRNewswire/ -- Lilly Pulitzer has refreshed their signature look. The iconic Palm Beach brand is unveiling a new logo for the first time in over fifteen years, which is kicking off what CEO Michelle Kelly is calling a "brand refresh" and builds on the brand's modernization strategy. As they continue to celebrate their 65th anniversary this year, the new logo has debuted on the brand's newest store in Rhode Island and will begin to make its way to more storefronts starting this summer.
- To honor Lilly Pulitzer's 65th Anniversary, the brand launches a modernized look inspired by their heritage.
- PALM BEACH, Fla., May 9, 2024 /PRNewswire/ -- Lilly Pulitzer has refreshed their signature look.
- In partnership with a collective of female creatives including Paula Scher from Pentagram, Lilly Pulitzer tapped into their rich heritage to create a new evolution of their brand identity.
- "We want new, powerful branding that is as identifiable, confident yet playful as the Lilly brand is today."