Omnicom Group

National CineMedia Appoints Catherine Sullivan as President of Sales, Marketing, and Partnerships

Retrieved on:

Mittwoch, Mai 15, 2024

Film & Motion Pictures, Marketing, Advertising, Communications, Entertainment, NCM, COVID-19, NBCUniversal, Omnicom Group, Television, National CineMedia, OMG, Equativ, NCMI, History, ABC Television, Sales

National CineMedia (NASDAQ: NCMI) (“the Company” or “NCM”), the largest cinema advertising platform in the US, today announced the appointment of seasoned media executive and strategist, Catherine Sullivan, as President of Sales, Marketing, and Partnerships, effective May 16, 2024.

Key Points:

National CineMedia (NASDAQ: NCMI) (“the Company” or “NCM”), the largest cinema advertising platform in the US, today announced the appointment of seasoned media executive and strategist, Catherine Sullivan, as President of Sales, Marketing, and Partnerships, effective May 16, 2024.
Sullivan will join the executive leadership team, reporting directly to Chief Executive Officer Tom Lesinski.
"Catherine brings a highly accomplished track record as a visionary advertising executive and innovative, results-driven leader,” said Lesinski.
"I am thrilled to be joining the National CineMedia team at such a pivotal moment in the Company’s journey,” said Sullivan.

Collective Audience Appoints Award-Winning Digital Strategy Executive and Advertising Leader, Cary Tilds, to Advisor Collective

Retrieved on:

Montag, Mai 6, 2024

Tilds is an award-winning digital advertising executive with 30 years of experience driving digital strategies, marketing, technology and innovation for Fortune 500 media giants that include WPP, Mindshare, Omnicom, and Ford Motor Company.

Key Points:

Tilds is an award-winning digital advertising executive with 30 years of experience driving digital strategies, marketing, technology and innovation for Fortune 500 media giants that include WPP, Mindshare, Omnicom, and Ford Motor Company.
“She brings to our growing Advisor Collective invaluable knowledge and insights gained from leading teams engaged across marketing, digital media and analytics, business intelligence and data strategies.
Tilds earlier served as SVP of digital strategy and SVP of corporate strategy at FordDirect, where she led its digital technology, analytics, business intelligence, and data strategy teams.
She is also founder and CEO of Cary Tilds Consulting, and was appointed to Google’s first customer advisor board.

Pizza Hut Announces Carl Loredo President of Pizza Hut U.S.

Retrieved on:

Montag, Mai 6, 2024

Retail, Restaurant, Bar, Food, Beverage, Loredo, Pizza Hut, Multimedia, Culture, Omnicom Group, The Marketing Arm, Fast food

Today, Pizza Hut announced that Juan Carlos “Carl” Loredo will join the company as the President of Pizza Hut U.S., reporting to Pizza Hut Division Chief Executive Officer Aaron Powell, effective June 3.

Key Points:

Today, Pizza Hut announced that Juan Carlos “Carl” Loredo will join the company as the President of Pizza Hut U.S., reporting to Pizza Hut Division Chief Executive Officer Aaron Powell, effective June 3.
In this role, Loredo will assume responsibility for driving overall performance of the brand’s U.S. business.
View the full release here: https://www.businesswire.com/news/home/20240505494158/en/
Today, Pizza Hut announced that Juan Carlos “Carl” Loredo will join the company as the President of Pizza Hut U.S., reporting to Pizza Hut Division Chief Executive Officer Aaron Powell, effective June 3.
(Photo: Business Wire)
“Carl comes to Pizza Hut with a strong track record of positioning brands for success and delivering results in highly competitive markets.

Ad Net Zero US Launches the Action 5 Working Group to Harness Advertising’s Power to Support Behavior Change

Retrieved on:

Freitag, April 26, 2024

The purpose of the group is to “harness advertising’s power to support behavior change.” The supporter group taps into advertisers’ immense power to positively influence consumers to make more sustainable choices and reduce total carbon emissions.

Key Points:

The purpose of the group is to “harness advertising’s power to support behavior change.” The supporter group taps into advertisers’ immense power to positively influence consumers to make more sustainable choices and reduce total carbon emissions.
So, I'm delighted to join Ad Net Zero USA's newly founded group of experts dedicated to directing the industry's superpowers in behavior change and storytelling.
This working group provides a collaborative, proven approach for advertisers to harness that opportunity and drive real change,” said Rachel Schnorr, US Membership Director Ad Net Zero.
To learn more about the Working Group and Ad Net Zero, please visit www.adnetzero.com.

Firehouse Subs Engages New Ecosystem of Agencies to Help Fuel Brand Growth with Orchard as Lead Creative Agency

Retrieved on:

Dienstag, April 23, 2024

Following a competitive agency review, Firehouse Subs®, the firefighter-founded specialty sandwich brand with a passion for hearty, flavorful food and heartfelt service, has named Orchard its lead creative agency.

Key Points:

Following a competitive agency review, Firehouse Subs®, the firefighter-founded specialty sandwich brand with a passion for hearty, flavorful food and heartfelt service, has named Orchard its lead creative agency.
This marks the first time Firehouse Subs has expanded beyond a single-agency approach since its founding in 1994 – a strategic decision that ushers in a new growth era for the brand.
With more than 1,200 mostly-franchised locations across 46 states, including Canada and Puerto Rico, Firehouse Subs actively engaged franchisee board of director members in the creative agency selection process.
JKR will act as design partner and help Firehouse Subs tell its visual story in a more compelling way, leaning into what makes the brand unique.

KERV Interactive Partners with Magnite to Deliver AI-Powered Interactive Video Ads Programmatically, at Scale

Retrieved on:

Donnerstag, April 11, 2024

Marketing, Advertising, Communications, Technology, Other Technology, Audio, Video, Artificial Intelligence, OLV, Investment, AI, Love, Partnership, CTV, KERV, Multimedia, Omnicom Group, Sales

KERV Interactive , the leader in AI-powered video analysis, performance and monetization, and Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, have joined forces to deliver immersive advertising experiences at scale.

Key Points:

KERV Interactive , the leader in AI-powered video analysis, performance and monetization, and Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, have joined forces to deliver immersive advertising experiences at scale.
Marketers can now layer KERV's portfolio of AI-powered interactive and shoppable video capabilities across Magnite’s omnichannel inventory from leading publishers.
"In today's fiercely competitive media landscape, the ability to dynamically deliver interactive, contextually relevant messages is critical,” said Sean Buckley, Chief Revenue Officer at Magnite.
This is just the beginning of the ways Magnite and KERV will collaborate to bring innovation to our industry that scales quickly, simply, and efficiently.”

Omnicom Reports First Quarter 2024 Results

Retrieved on:

Dienstag, April 16, 2024

Marketing, Omnicom Group, Health care, Capital punishment, Precision marketing, Acquisition, Terrorism, Branding

NEW YORK, April 16, 2024 /PRNewswire/ -- Omnicom (NYSE: OMC) today announced results for the quarter ended March 31, 2024.

Key Points:

Worldwide revenue growth in the first quarter of 2024 compared to the first quarter of 2023 was led by an increase in organic growth of $136.9 million, or 4.0%.
Operating expenses increased $54.8 million, or 1.8%, to $3,151.6 million in the first quarter of 2024 compared to the first quarter of 2023.
Net Income – Omnicom Group Inc. and Diluted Net Income per Share
Net income - Omnicom Group Inc. for the first quarter of 2024 increased $91.1 million, or 40.0%, to $318.6 million compared to the first quarter of 2023.
Omnicom will host a conference call to review its financial results on Tuesday, April 16, 2024, starting at 4:30 p.m. Eastern Time.

Equativ Enhances Curation Offering to Drive Greater Addressability in a Changing Identity Landscape

Retrieved on:

Montag, April 15, 2024

Ecosystem, Investment, DSP, Omnicom Group, SSP, CTV, EBC, IDS, GM, Parag, Advertising, ID, Sales

PARIS and NEW YORK, April 15, 2024 /PRNewswire/ -- Equativ, the global independent ad tech company, today announced the latest enhancements on Equativ Buyer Connect (EBC), a self-serve curation platform built for control and simplicity. EBC provides agencies, data providers, and media owners with an all-inclusive toolkit for creating, enriching, and scaling media products that can help amplify performance and grow their businesses. Following significant investment in the past year, and with the increasing importance of controlled media buying solutions due to the loss of third-party cookies, the platform now offers expanded addressability options, facilitating more direct, efficient, and transparent transactions for both buyers and sellers.

Key Points:

Equativ Buyer Connect (EBC) platform levels up programmatic efficiency, combining innovative curation tools with first-party data to streamline unique deal creation.
PARIS and NEW YORK, April 15, 2024 /PRNewswire/ -- Equativ , the global independent ad tech company, today announced the latest enhancements on Equativ Buyer Connect (EBC), a self-serve curation platform built for control and simplicity.
The extended offering also boasts a host of features driving innovation at scale and unlocking competitive differentiation using bespoke media products.
In the near future, the addition of immediate campaign activation capabilities will see Equativ become the only end-to-end curation platform.

Equativ Enhances Curation Offering to Drive Greater Addressability in a Changing Identity Landscape

Retrieved on:

Montag, April 15, 2024

Ecosystem, Investment, DSP, Omnicom Group, SSP, CTV, EBC, IDS, GM, Parag, Advertising, ID, Sales

PARIS and NEW YORK, April 15, 2024 /PRNewswire/ -- Equativ, the global independent ad tech company, today announced the latest enhancements on Equativ Buyer Connect (EBC), a self-serve curation platform built for control and simplicity. EBC provides agencies, data providers, and media owners with an all-inclusive toolkit for creating, enriching, and scaling media products that can help amplify performance and grow their businesses. Following significant investment in the past year, and with the increasing importance of controlled media buying solutions due to the loss of third-party cookies, the platform now offers expanded addressability options, facilitating more direct, efficient, and transparent transactions for both buyers and sellers.

Key Points:

Equativ Buyer Connect (EBC) platform levels up programmatic efficiency, combining innovative curation tools with first-party data to streamline unique deal creation.
PARIS and NEW YORK, April 15, 2024 /PRNewswire/ -- Equativ , the global independent ad tech company, today announced the latest enhancements on Equativ Buyer Connect (EBC), a self-serve curation platform built for control and simplicity.
The extended offering also boasts a host of features driving innovation at scale and unlocking competitive differentiation using bespoke media products.
In the near future, the addition of immediate campaign activation capabilities will see Equativ become the only end-to-end curation platform.

Vistar Media Reimagines the DOOH Planning Experience for Advertisers

Retrieved on:

Donnerstag, März 21, 2024

DSP, Environment, SSPS, Omnicom Group, Running, Activation, DSPS, OOH, DOOH, OMD, Provenzano

NEW YORK, March 21, 2024 (GLOBE NEWSWIRE) -- Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, has reimagined its demand-side platform (DSP) to provide a sophisticated planning experience for running OOH campaigns. Now, the DSP enables buyers to better understand the physical context of OOH and how their campaign will appear in the real world. This allows buyers to easily convey plan details to other stakeholders, representing Vistar’s commitment to providing the most comprehensive and accurate digital out-of-home (DOOH) inventory marketplace.

Key Points:

NEW YORK, March 21, 2024 (GLOBE NEWSWIRE) -- Vistar Media , the leading global provider of technology solutions for out-of-home (OOH) media, has reimagined its demand-side platform (DSP) to provide a sophisticated planning experience for running OOH campaigns.
“We’ve built Vistar on our unwavering belief in OOH as a channel, and its ability to make a real, business-driving impact for marketers,” said Michael Provenzano, CEO at Vistar.
Specifically, advertisers operating in the Vistar DSP will notice the following improvements:
Updated Workflow: A streamlined, step-by-step workflow that allows users to focus on each step of the planning process.
“Overall, Vistar’s planning tools have always been exceptional compared to other DSPs and SSPs,” said Micaela Bos, Activation Director at Omnicom Media Group (OMD).