Magnit starts implementing AI-powered customer offering personalization
Krasnodar, Russia (December 14, 2021): Magnit PJSC (MOEX and LSE: MGNT; the Company, Magnit), one of Russia's leading retailers started introducing customer-specific promo offers.
- Krasnodar, Russia (December 14, 2021): Magnit PJSC (MOEX and LSE: MGNT; the Company, Magnit), one of Russia's leading retailers started introducing customer-specific promo offers.
- Using specially tailored AI-powered algorithms, Magnit will manage thousands of microsegments comprising its audience and provide them with the most relevant promotions through a number of different communication channels.
- The Company plans to roll out its CVM (Customer Value Management) tools in 2022.
- Magnit plans to actively engage its suppliers in creating personalized offers, ensure joint support for their promotions, and increase sales of their products.