TECNO Launches "Don't Stop Rising" Campaign, Inspiring Filipino Youth to Reach New Heights
MANILA, Philippines, Dec. 3, 2023 /PRNewswire/ -- Innovative technology brand TECNO today launched its brand campaign "Don't Stop Rising" in the Philippines, marked by the unveiling of its new brand manifesto video "Never Not Ready". With its finger on the pulse of Filipino youth, TECNO highlights the incredible drive of young Filipinos to forge their own path and create their own opportunities. The campaign serves as a dynamic call to action, urging young people across the country to embrace every moment, make it their own, and never stop rising to be their best selves.
- With its finger on the pulse of Filipino youth, TECNO highlights the incredible drive of young Filipinos to forge their own path and create their own opportunities.
- The video authentically reflects the attitude and spirit of contemporary youth in the Philippines.
- As TECNO's Chief Brand Officer, Lucia Liu shared: "We deeply understand Filipino consumers, which is why TECNO is initiating this exciting campaign after TECNO's rise in the Philippines in recent years.
- The stories in the manifesto video are all drawn from the real-life experiences of Filipino youth.