AUTOMAKERS GET A 'BIG GAME BOOST' ON CARS.COM FOLLOWING PRIMETIME ADS, GAINING A COLLECTIVE 81% SPIKE IN TRAFFIC TO THEIR INVENTORY
CHICAGO, Feb. 13, 2023 /PRNewswire/ -- Football fans rushed to car-shopping marketplace Cars.com™ (NYSE: CARS) during and after Sunday's game to learn more about the vehicles advertised in its prime-time commercials with advertising automakers. Collectively, advertising automakers saw an 81% lift to pages on Cars.com. The lineup included spots from Kia, GM, and Stellantis brands Jeep and Ram, but Kia took home the trophy with a 230% spike in Cars.com traffic following the airing of its ad, "Binky Dad."
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- The game brought out a few more surprises, including:
Cross-Shopping Consumers: Used Teslas saw a 26% bump on Cars.com during Jeep's "Electric Boogie" ad. - Cars.com analyzed site traffic patterns for advertised car model pages during the eight minutes before each spot aired and again eight minutes after.
- 1 Based on 3.7MM expected U.S. vehicle sales per 90 days in U.S. (SC&P Global Mobility), compared against total U.S. households (123.6MM).