Icelandair Drives 10x ROI improvement and 70% Reduction in Cost Per Booking in Digital Media with Scibids AI and Brainlabs
Scibids , the global leader in artificial intelligence (AI) for digital marketing, announces a collaboration with Icelandair and its digital media agency, Brainlabs.
- Scibids , the global leader in artificial intelligence (AI) for digital marketing, announces a collaboration with Icelandair and its digital media agency, Brainlabs.
- By leveraging Scibids’ customizable AI, Brainlabs has achieved exceptional results for Icelandair’s programmatic ad campaigns.
- “The results were incredibly fruitful for Icelandair, with Scibids AI and Brainlabs securing a 70% decrease in cost per flight booking over the past year,” said Jóhann Benediktsson, Digital Marketing Manager, Icelandair.
- “This level of efficiency represents a 10x ROI for the brand compared to the benchmark price of applying artificial intelligence ourselves.