FleishmanHillard

"Optical tomero…spetogra-what?" Specsavers shares the importance of Optical Coherence Tomography (OCT) with a new multi-channel campaign

Retrieved on:

星期四, 八月 10, 2023

"The goal of this campaign is to raise awareness of the importance of asking for OCT at every eye exam," said Bill Moir, Managing Director, Specsavers Canada.

Key Points:

"The goal of this campaign is to raise awareness of the importance of asking for OCT at every eye exam," said Bill Moir, Managing Director, Specsavers Canada.
"Making this technology accessible through every standard eye exam is the foundation of Specsavers journey to help end preventable blindness."
OCT also supports identifications of other underlying health conditions such as hypertension, diabetes and even life-threatening conditions such as tumours.
The centrepiece of the campaign is a TV ad that sees Canadians stumbling on their words when pronouncing "Optical Coherence Tomography."

JELD-WEN Survey: Renovations, Energy Efficiency are Top of Mind for U.S. Homeowners Amid Current Housing Market

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星期一, 六月 26, 2023

FleishmanHillard, Security, Wood, Jeld-Wen, Maintenance, JELD-WEN, Climate, Ageing, Investment, Fiberglass, Opening Doors, Safety, Lumber, Property insurance

CHARLOTTE, N.C., June 26, 2023 /PRNewswire/ -- Energy-efficient home renovation is emerging as a key solution to U.S. homeowners balancing a volatile housing market with a desire to boost curb appeal, finds the new "Opening Doors" survey by JELD-WEN, a leading global manufacturer of high-performance interior and exterior building products.

Key Points:

In addition, three out of 10 (30%) homeowners who are replacing or installing new exterior doors are doing so to increase their home's energy efficiency.
"Making investments in a home that will pay off in the long run is crucial, especially when it comes to energy efficiency.
Leading the way in energy efficiency is JELD-WEN's range of exterior steel and fiberglass doors .
While energy efficiency is top of mind for most consumers, JELD-WEN's survey also revealed:
Security is the most important characteristic of a front door, followed by durability.

S+C Communications Announces New East Coast Office, Appoints Former NBA Executive Kim Mandara EVP and Managing Director

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星期三, 五月 31, 2023

“At our core, S+C Communications is a team of coaches, counselors and confidantes. We pride ourselves on forming lasting relationships with our partners and their causes. When we started this expansion process, we were searching for a kind, talented executive who puts their mind and heart into all of their relationships -- and Kim embodies that mentality each and every day. She is the perfect person to lead our new East Coast hub and grow our S+C village,” Co-Founder Dave Cieslak said.

Key Points:

The office will be led by former NBA executive Kim Mandara , who has joined the company as Executive Vice President, Communications & Business Development.
She will also serve as Managing Director of S+C’s NYC office based out of the iconic One World Trade Center.
Mandara brings 20 years of strategic communications experience in sports, entertainment, media, hospitality and global brands.
Mandara spent 13 years of her career at the National Basketball Association (NBA), where she directed the league’s corporate communication practice for the NBA, WNBA, NBA G-League, NBA 2K League, and USA Basketball.

Asian Investors Diversify Portfolios to Build Resilience During Volatility, New FleishmanHillard Report on Asset Management in Asia Shows

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星期二, 五月 9, 2023

ETF, PE, Internet, Disclosure, Eye, ChatGPT, Risk management, FleishmanHillard, Future, Investment, ESG, AI, Social media, Cryptocurrency, Bank

HONG KONG, May 8, 2023 /PRNewswire/ -- Asian investors are becoming increasingly risk averse and seeking to diversify their portfolios to improve resilience during this period of market volatility, according to FleishmanHillard's The Future of Asset Management in Asia 2023.

Key Points:

Published together with the agency's TRUE Global Intelligence practice, the report features analysis drawn from an online survey of Asian investors.
The 2023 Asia report shows that Asian investors view inflation and stagflation as their biggest financial risk (50%) in 2023, triggering them to diversify their investments to build resilient portfolios.
FleishmanHillard's The Future of Asset Management in Asia 2023 report includes quantitative data and qualitative analysis on the asset management industry in Asia.
A mainland China focused report, The Future of Asset Management in China 2023 , is also available for asset managers interested specifically in this growing market.

SPECSAVERS BRINGS ICONIC "SHOULD'VE GONE TO SPECSAVERS" TO CANADA

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星期一, 四月 24, 2023

Communication, Face, Head, Drama, FleishmanHillard, OCT, Radio, News, Social media, Film industry, Specsavers, Marketing, Agency

"With the successful establishment of Specsavers in Canada, this new generation of marketing aims to delight audiences and inspire Canadians to be as excited about eye health as we are," said Catherine Walsh, Director of Marketing, Specsavers Canada.

Key Points:

"With the successful establishment of Specsavers in Canada, this new generation of marketing aims to delight audiences and inspire Canadians to be as excited about eye health as we are," said Catherine Walsh, Director of Marketing, Specsavers Canada.
"The strength of Should've Gone to Specsavers is the gentle reminder it gives Canadians of all ages to look after their eye health while also making them smile."
Specsavers light-hearted marketing has been an effective tool in supporting its goal to improve eye health by keeping vision care top of mind.
"This peaceful day out between a father and son is flipped completely on its head, all because the father 'Should've gone to Specsavers'.

FLEISHMANHILLARD UNVEILS 'THE YOUTH KALEIDOSCOPE' REPORT EXPLORING THE MOTIVATIONS OF THE NEXT GENERATION

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星期一, 四月 10, 2023

Partnership, Housing, Freedom, Gen, Meta, CQ, Schizophrenia, Disability, Research, Generation Z, FleishmanHillard, Organization, Down syndrome, Social media, Social, Generation Alpha, Mental health, Tobacco

ST. LOUIS, April 10, 2023 /PRNewswire/ -- FleishmanHillard's global Culture Unit today released The Youth Kaleidoscope Report, which sees Gen Alpha and Gen Z shapeshifting their quest for balance in today's tumultuous conditions.

Key Points:

But much of this sentiment inadvertently puts pressure on these young people to conform and doesn't look to their individual and nuanced characteristics.
It presumes young people to be a uniform monolith instead of a generation pulsating with ideas and passions for their futures.
Responding to this balance by broadening how we look at and define this generation will be of the utmost importance in building rapport and engaging with this generation."
"The next generation are breaking traditional boundaries, and I've loved being able to do this within the modelling world," Goldstein said.

FleishmanHillard Appoints Tim O'Keeffe Global Managing Director of Technology, as Kristin Hollins Returns to Serve as General Manager of the San Francisco Office

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星期二, 三月 28, 2023

Advertising, Reputation management, Oracle, FleishmanHillard, Ruder Finn, GM, Hill+Knowlton Strategies, Fortune 500, Television, Revere

ST. LOUIS, March 28, 2023 /PRNewswire/ -- FleishmanHillard today announced that it has appointed Tim O'Keeffe global managing director, Technology, and that Kristin Hollins is returning to the agency to step into the role of San Francisco general manager.

Key Points:

ST. LOUIS, March 28, 2023 /PRNewswire/ -- FleishmanHillard today announced that it has appointed Tim O'Keeffe global managing director, Technology, and that Kristin Hollins is returning to the agency to step into the role of San Francisco general manager.
FleishmanHillard has appointed Tim O'Keeffe Global Managing Director, Technology, and Kristin Hollins San Francisco GM.
"The technology industry is incredibly dynamic and going through a season of change," said John Saunders, FleishmanHillard president and CEO.
O'Keeffe has served as general manager for FleishmanHillard's San Francisco market for nearly a decade and was the agency's interim global technology lead for the past year.

MORESCO PUBLIC RELATIONS + COMMUNICATIONS AWARDED HEALTHCARE AGENCY OF THE YEAR BY THE PR NET

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星期三, 三月 8, 2023

Culture, PR, Creativity, Medical director, Health, Patient, Disability, Saks Fifth Avenue, FleishmanHillard, Conditional sentence, Human, LaForce, Maria Isabel Aboim Inglez, MD

NASHVILLE, Tenn., March 8, 2023 /PRNewswire/ -- Cutting-edge health communications firm, Moresco PR + Communications, was named Healthcare Agency of the Year by The PR Net. The national firm takes home two prestigious awards- including being named to the 2023 'The PR Net Next Gen Awards' list. Specializing in health, medical + wellness sectors, founder Ali Moresco's eight years spent as a "professional patient," brings inimitable firsthand knowledge to the field utilized to build genuine, lasting relationships with patient consumer communities.

Key Points:

NASHVILLE, Tenn., March 8, 2023 /PRNewswire/ -- Cutting-edge health communications firm, Moresco PR + Communications , was named Healthcare Agency of the Year by The PR Net.
Cutting-edge health communications firm, Moresco PR + Communications, was named Healthcare Agency of the Year...
"As an agency, we are proud to bring the patient voice into the public relations profession to better serve our clients in creating innovative work to build altruistic and long lasting relationships with media and patient consumer communities," said Ali Moresco , Founder of Moresco PR + Communications.
The annual PR Net Awards is presented by The PR Net, a members network for leading publicists, marketers, entrepreneurs and media.
Moresco PR + Communications is honored to accept the award Healthcare Agency of the Year, as well as a PR Net Next Gen Award.

FleishmanHillard Announces New Leader in the Philippines

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星期四, 三月 2, 2023

FleishmanHillard, Anvil Award, Omnicom Group, Public Relations Society of America, News, Heart, Organization, Growth, Region

MANILA, Philippines, March 2, 2023 /PRNewswire/ -- FleishmanHillard has promoted Chescka Diaz to general manager of its Philippine operations.

Key Points:

MANILA, Philippines, March 2, 2023 /PRNewswire/ -- FleishmanHillard has promoted Chescka Diaz to general manager of its Philippine operations.
Before joining FleishmanHillard in 2019, Diaz provided communications counsel on behalf of international and local brands as well as communications firms, after beginning her career in broadcast news.
She reports to Lynne Anne Davis , the Asia Pacific president and senior partner for FleishmanHillard and Omnicom PR Group.
"Chescka has proven herself to be the next natural leader for our business in the Philippines.

Smart Devices with Privacy Focus Have More Consumer Appeal, According to Research by Sensi Smart Thermostats

Retrieved on:

星期四, 一月 26, 2023

Sensi Smart Thermostats has announced the findings from its “Smart Home Data Privacy” inaugural survey.

Key Points:

Sensi Smart Thermostats has announced the findings from its “Smart Home Data Privacy” inaugural survey.
Key among the feedback was that 4 in 5 (80%) of smart thermostat owners and non-owners are concerned about smart thermostat manufacturers having access to personal data.
View the full release here: https://www.businesswire.com/news/home/20230126005620/en/
Sensi Smart Thermostats announced the findings from its “Smart Home Data Privacy” inaugural survey.
Reinforcing concerns about data collection and privacy protection, connectivity among other household devices (12%) was in the bottom three.