The 2019 Market for All Year Gifting - Shoppers Want Advice on What Gifts to Buy - ResearchAndMarkets.com

The "The
2019 Market for All Year Gifting" report has been added to ResearchAndMarkets.com's
offering.

This report offers a comprehensive insight into the consumer dynamics
and spending habits of consumers for year-round gifting occasions such
as birthdays, weddings and new babies. The report analyses the major
players, the main trends, and consumer attitudes.

Average spend fell across a number of occasions with 30.2% of consumers
feeling financially worse off compared to this time last year and
therefore prioritizing spending on certain recipients and occasions.
Sainsbury's and ASDA must do more to compete with Tesco as it remains
the most popular retailer - 24.5% of all year gifting shoppers purchased
a gift from Tesco.

Department stores are popular among consumers for purchasing gifts for
occasions such as weddings and birthdays, as 44.9% of UK consumers who
purchased a gift in a store bought from a department store. As
struggling department store retailers such as Debenhams and House of
Fraser close stores, other retailers should position themselves to gain
share of gifting spend.

Department stores are the second most popular physical location for
purchasing gifts with Debenhams being the eighth most popular retailer
for purchasing gifts, and John Lewis tenth, however retailers Tesco and
Amazon take the top spots. As most Debenhams and House of Fraser
shoppers are unlikely to have a branch of the same retailer nearby, the
retailers must focus on persuading these shoppers to purchase online
with them after store closures. Otherwise, the grocers and Amazon are
well positioned to steal this gifting spend from department stores.

The popularity of department stores is bolstered by the presence of
branded products across a number of sectors, more premium items and a
perception of being an appropriate location to purchase gifts for
special occasions. Department stores are the most popular for purchasing
gifts for weddings and engagements, as quality is the most important
driver of retailer choice and gift recipients direct purchasers to
department stores due to the presence of gift list services.

To harness gifting spend after the closure of department stores
(Debenhams announced the proposed closure of 22 locations last week as
part of a CVA) which often have uninspiring product ranges and store
environments, retailers should promote the quality of their ranges,
especially for more special occasions such as engagement and new baby
gifts. Low prices should also be highlighted (53.1% of all year gifting
shoppers consider this when choosing where to purchase gifts) on items
for occasions such as retirement and life achievements such as
promotions or passing driving tests, when consumers wish to spend less.

Supermarkets are in a good position to capture gifting spend as they
already offer a wide range of products at low prices, but to entice more
shoppers they must improve their reputation for good quality. Amazon is
set to grow in popularity due to the appeal of its often lower prices,
vast product range and the convenience it offers, especially to Prime
members.

Scope

• Card Factory is perceived as the best retailer for promoting deals of
  all year gifting products, as its expansion into non-card products at
  low prices has appealed to shoppers looking for value for money.
• Shoppers want advice on what gifts to buy - 74.3% of consumers stated
  that they believe it is convenient to have a gift list, as advice from
  recipients can ensure that they give the best present for the person.
• Amazon has continued to further build its appeal in gifts, with 22.3%
  of consumers who made gifting purchases using the online giant
  compared to 18.8% last year.

Reasons to Buy

• Use our in-depth consumer insight to learn which areas within all year
  gifting shopping are most important to ensure that product offerings
  are catering to the needs and wants of customers - for example whether
  consumers believe they should give a card and/or gift for a certain
  occasion.
• Understand what drives consumers to choose a retailer for their
  purchases for certain gifting occasions, such as quality of products,
  prices and the importance of general gifting ranges in order to
  maximise sales potential.
• Use our in-depth analysis of the leading retailers for gifting
  occasions in order to understand how to appeal shoppers and maximise
  market share.

Key Topics Covered

• THE KEY FINDINGS
• The Key Findings
• Average spends fall across a number of occasions as consumers
  prioritise spending
• Sainsbury's and ASDA must do more to compete with Tesco as it remains
  the most popular retailer
• More consumers think they should buy gifts than cards for a new baby
  and weddings
• Trend insight - stores
• CONSUMER ATTITUDES
• Key findings
• Buying dynamics
• Financial wellbeing
• Financial spending
• Gift spending
• Research
• Retailer selection
• Retailer ratings - grocers
• Retailer ratings - non-food retailers
• Perceptions of giving cards and gifts
• All year gifting statements
• Social media
• Gifting
• Key findings
• Retailer selection
• Attitudes towards gifting
• Channel usage
• Device usage
• Fulfilment
• Retailer used
• Spending
• Buying dynamics
• Bought for
• Categories purchased
• Research
• Buying dynamics
• Birthdays
• Key findings
• Retailer selection
• Buying dynamics
• Bought for
• Categories purchased
• Channel usage
• Device usage
• Fulfilment
• Research
• Weddings/engagements
• Key findings
• Retailer selection
• Buying dynamics
• Bought for
• Categories purchased
• Channel usage
• Device usage
• Fulfilment
• Research
• Pregnancy/new baby
• Key findings
• Retailer selection
• Buying dynamics
• Bought for
• Categories purchased
• Channel usage
• Device usage
• Fulfilment
• Research
• Religious/ceremonial occasions
• Key findings
• Retailer selection
• Buying dynamics
• Bought for
• Categories purchased
• Channel usage
• Device usage
• Fulfilment
• Research
• Life achievements
• Key findings
• Retailer selection
• Buying dynamics
• Bought for
• Categories purchased
• Channel usage
• Device usage
• Fulfilment
• Research
• Retirement/leaving occasions
• Key findings
• Retailer selection
• Buying dynamics
• Bought for
• Categories purchased
• Channel usage
• Device usage
• Fulfilment
• Research
• Gratitude/sympathy
• Key findings
• Retailer selection
• Buying dynamics
• Bought for
• Categories purchased
• Channel usage
• Device usage
• Fulfilment
• Research
• Spontaneous gifting
• Key findings
• Retailer selection
• Buying dynamics
• Bought for
• Categories purchased
• Channel usage
• Device usage
• Fulfilment
• Research
• Methodology
• Technical details: consumer survey work

Companies Mentioned

• Sainsbury's
• ASDA
• Tesco
• Oliver Bonas
• Kikki.K
• Paperchase
• Clintons
• Paper & Script
• WH Smith
• Anthropologie
• Urban Outfitters
• John Lewis
• Next
• JOY
• Zara
• H&M
• ASOS
• TK Maxx
• Heyland and Whittle
• Nip & Fab
• Card Factory
• Poundland
• Lidl
• Marks & Spencer
• Amazon
• Waitrose
• Debenhams
• House of Fraser
• Primark
• Argos
• Facebook
• Twitter
• Instagram
• Pinterest
• Sports Direct
• The Works
• Boots
• New Look
• Morrisons
• Interflora
• Aldi
• Waterstones
• Blackwells
• Apple
• Thorntons
• Smyths Toys
• The Entertainer
• B&M
• Home Bargains
• Wilko
• and many more...

For more information about this report visit https://www.researchandmarkets.com/r/p7ekdm

View source version on businesswire.com: https://www.businesswire.com/news/home/20190527005163/en/