On Tap Credit Union President and CEO Honored With Two Coveted Titles in 2024

On Tap Credit Union is proud to announce President and CEO Tracie Wilcox has been named as a 2024 Colorado Titan 100 and GoWest Advocate of the Year. The Titan 100 program recognizes Colorado’s Top 100 CEOs & C-level executives. They are the area’s most accomplished business leaders in their industry using criteria that includes demonstrating exceptional leadership, vision, and passion. The GoWest Advocate of the Year award requires a commitment to engage beyond the day-to-day operations, and to develop an internal culture that encourages the team to passionately participate.

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Tracie Wilcox, CEO and President of On Tap Credit Union. (Photo: Business Wire)

“The Titan 100 are changing the way that business is done in Colorado. These preeminent leaders have built a distinguished reputation that is unrivaled and preeminent in their field. We proudly recognize the Titan 100 for their efforts to shape the future of the Colorado business community. Their achievements create a profound impact that makes an extraordinary difference for their employees and clients across the nation,” says Jaime Zawmon, President of Titan CEO.

The Advocate of the Year is chosen based on their commitment to the credit union industry and considers five categories to choose the winner. The five categories are Leadership, Engagement, Impact, Dedication and Collaboration. Tracie was chosen for her service as co-chair of the state governmental affairs committee, for attending meetings with candidates, attending advocacy events and for her engagement throughout all of last year’s legislative sessions.

Tracie Wilcox is an influential leader who sees the ever-changing challenges facing members of the credit union, along with their communities, and takes action. Great leaders don’t focus on profits, but rather, they pursue a great purpose knowing profits will follow.

Spending 35+ years in the financial services industry, Tracie, and those she surrounds herself with, are dedicated to people helping people. Building genuine relationships and uncovering needs allowing them to make impactful differences in the future of their communities.

“I am proud to be awarded these honors and share them with those who have contributed to our accomplishments,” said President and CEO Tracie Wilcox. “We are proud of the unique financial solutions we craft for our members and the contributions we’ve made to the community. I look forward to continuing to do so, and much more, in the years to come.”

Tracie Wilcox will be honored at the annual Titan 100 awards celebration on May 30th, 2024, at Magness Arena in Denver, CO. This unique cocktail-style awards event will gather 100 Titans of Industry for an evening unlike anything that exists in the Colorado business community. She was awarded the State Advocate of the Year from GoWest at this year’s Colorado Day at the Capitol in February.

About On Tap Credit Union

Formerly Coors Credit Union, On Tap Credit Union is a full-service cooperative financial institution serving people living and working in Jefferson, Denver, Boulder, and Larimer counties. Founded in 1954, the credit union has $379 million in assets and 20,000 members who are also owners of the organization. The credit union provides personal consultation and financial solutions including vehicle, mortgage, and home equity loans, credit cards, insurance, savings and investment accounts, and financial guidance, as well as a full suite of business services including a variety of commercial lending solutions. For more information, please visit www.OnTapCU.org.

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