1717.HK

Ausnutria: Adjusted Channel Strategies in Response to Market Changes and Committed to Long-Term Development

Retrieved on: 
星期一, 七月 4, 2022

Such decrease is mainly attributable to the decrease in revenue from the Own-branded Cow Milk Powder, owing to the Group's active adjustment of distribution channels in response to market changes as well as the macro-environmental factors.

Key Points: 
  • Such decrease is mainly attributable to the decrease in revenue from the Own-branded Cow Milk Powder, owing to the Group's active adjustment of distribution channels in response to market changes as well as the macro-environmental factors.
  • Due to lower birth rate in Mainland China and stringent anti-epidemic measures in some regions, the infant formula industry faced unprecedented challenges in 1H 2022.
  • Indeed, our Own-branded Goat Milk Powder experienced a short-term and one-off proactive adjustments in its distribution channel in 2021.
  • The results showed the Group's channel management, distributor co-operation and brand power are strengthening and becoming more resilient.