IPG Modernizes Identity Resolution with Launch of Real ID Cloud Solution
Real ID enables marketers to recognize the real people behind the scattered data points, swiftly creating accurate, holistic customer views that tap into Acxiom’s best-in-class data assets.
- Real ID enables marketers to recognize the real people behind the scattered data points, swiftly creating accurate, holistic customer views that tap into Acxiom’s best-in-class data assets.
- Real ID accelerates growth for brands by enhancing a marketer’s existing first-party data, without the cost, complexity, and risk of moving personally identifiable information (PII).
- "At a time when personalized brand experiences are what every brand and marketer need to deliver, Real ID in the cloud addresses an industry need for identity resolution tools that prioritize consumer privacy in a post-cookie world.
- Acxiom and FCB, the global creative network within IPG, are using Real ID in the Cloud for shared clients to drive insights and accelerate growth for brands.