Spalding® Debuts Always Building, A New Global Campaign to Inspire the Next Generation of Athletes
BOWLING GREEN, Ky., April 5, 2024 /PRNewswire/ -- Spalding, the leading basketball equipment brand in the world, debuted today their latest brand campaign ahead of this year's biggest basketball games in college athletics.
- "Always Building" is a brand-new multi-year global campaign that seeks to inspire the next generation of athletes to be their best in sport and life.
- Through a series of motivating videos and imagery, Spalding highlights how sports help build a community that transcends outside of the courts.
- In the campaign, viewers may recognize some familiar faces of some of the best athletes in the world, coupled with everyday individuals to prove that no matter one's skill level, one can always strive for more.
- Sports are about building up individuals and giving them the tools to build their strength and resilience, which Spalding has been doing since 1876.