Packaged Goods Reign Supreme in Customer Satisfaction Says New Research
BOSTON, Oct. 19, 2023 /PRNewswire-PRWeb/ -- New research from Boston-based software company, CustomerGauge, shows the median NPS® across industries — CPG leads the pack with a median NPS of 54 with all other industries at 45.
- New research shows Consumer Packaged Goods (CPG) has higher customer satisfaction and NPS than all other industries.
- Net Promoter Score® (NPS) is the standard voice of the customer (VoC) tool used by CPG and other industries to collect feedback from their customers and determine overall satisfaction and loyalty.
- This method of 'closing the loop' on customer feedback pays big dividends in overall satisfaction.
- According to the research, 61% of CPG leaders close the loop with all 'detractors' or unhappy customers within 48 hours.